Transformation of Digital Marketing

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F19%3APU135429" target="_blank" >RIV/00216305:26510/19:PU135429 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

slovinština

Název v původním jazyce

Transformácia digitálneho marketingu

Popis výsledku v původním jazyce

This article deals with marketing in the digital age, discusses the elements that influence its development and changes. The aim of this research is to identify what affects digital marketing today. In order to reveal these elements, scientific research has been carried out on digital marketing, critical review and secondary data dealing with marketing. First, a digital transformation is defined. Subsequently, the article shows the advantages and disadvantages of traditional marketing with digital marketing, which is followed by a table with the differences between traditional and digital inbound marketing. This type of marketing is then broken down into components. What is marketing in the 21st century and what role digital marketing plays in this century is presented. Transformation is a process of continuous change and development, so the elements that influence this transformation most are mentioned. In the end we will get to what benefits digital marketing brings and for whom it is beneficial.

Název v anglickém jazyce

Transformation of Digital Marketing

Popis výsledku anglicky

This article deals with marketing in the digital age, discusses the elements that influence its development and changes. The aim of this research is to identify what affects digital marketing today. In order to reveal these elements, scientific research has been carried out on digital marketing, critical review and secondary data dealing with marketing. First, a digital transformation is defined. Subsequently, the article shows the advantages and disadvantages of traditional marketing with digital marketing, which is followed by a table with the differences between traditional and digital inbound marketing. This type of marketing is then broken down into components. What is marketing in the 21st century and what role digital marketing plays in this century is presented. Transformation is a process of continuous change and development, so the elements that influence this transformation most are mentioned. In the end we will get to what benefits digital marketing brings and for whom it is beneficial.

Druh

O - Ostatní výsledky

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů