Digitalization of sales in the automotive field and changes in customer purchasing behavior

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F22%3A43905614" target="_blank" >RIV/60076658:12510/22:43905614 - isvavai.cz</a>

Výsledek na webu

<a href="http://omp.ef.jcu.cz/index.php/EF/catalog/book/83" target="_blank" >http://omp.ef.jcu.cz/index.php/EF/catalog/book/83</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.32725/978-80-7394-976-1.01" target="_blank" >10.32725/978-80-7394-976-1.01</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Digitalization of sales in the automotive field and changes in customer purchasing behavior

Popis výsledku v původním jazyce

As we all have known in recent years, digitalization is a key topic for almost allmanufacturing and trading companies. This trend was accelerated not only by the Covid-19pandemic but also by the ever-increasing demands on the conditions and mutual interactionsof all market entities. The need to digitalize production processes, as well as offer and salesactivities towards customers, forced even a very traditional field such as automotive tocompletely change the structure of its production and sales processes. And that in a veryshort period of time, let&apos;s say a couple of years. Producers also had to respond to the globaland rapid development of IT by researching and developing new products. The pioneer ofdigital/online selling worldwide is the used car market, but in recent years producers andsellers have focused on new automotive products. These products, especially electric drivetechnology, vehicle-connected services, autonomous driving, and car sharing, mean animportant change of customers&apos; needs from vehicle ownership to mobility on demand. Theybring necessary changes to the automotive market for all subjects. In recent years, thecustomer has also changed, and his transformation of purchasing behavior will continue. Sohow has the evolution of customer buying behavior responded to the rapid global changes inbusiness in this field? And what will the &quot;new digital&quot; automotive customer look like? Thearticle deals with differences between addressing traditional automotive customers and theapproach and perception of the offer to the modern customer generation, which is daily andaggressively influenced by the offer of the &quot;reborn&quot; automotive market.

Název v anglickém jazyce

Digitalization of sales in the automotive field and changes in customer purchasing behavior

Popis výsledku anglicky

As we all have known in recent years, digitalization is a key topic for almost allmanufacturing and trading companies. This trend was accelerated not only by the Covid-19pandemic but also by the ever-increasing demands on the conditions and mutual interactionsof all market entities. The need to digitalize production processes, as well as offer and salesactivities towards customers, forced even a very traditional field such as automotive tocompletely change the structure of its production and sales processes. And that in a veryshort period of time, let&apos;s say a couple of years. Producers also had to respond to the globaland rapid development of IT by researching and developing new products. The pioneer ofdigital/online selling worldwide is the used car market, but in recent years producers andsellers have focused on new automotive products. These products, especially electric drivetechnology, vehicle-connected services, autonomous driving, and car sharing, mean animportant change of customers&apos; needs from vehicle ownership to mobility on demand. Theybring necessary changes to the automotive market for all subjects. In recent years, thecustomer has also changed, and his transformation of purchasing behavior will continue. Sohow has the evolution of customer buying behavior responded to the rapid global changes inbusiness in this field? And what will the &quot;new digital&quot; automotive customer look like? Thearticle deals with differences between addressing traditional automotive customers and theapproach and perception of the offer to the modern customer generation, which is daily andaggressively influenced by the offer of the &quot;reborn&quot; automotive market.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 16th International Scientific Conference INPROFORUM 2022. DIGITALIZATION. Society and Markets, Business and Public Administration

ISBN

978-80-7394-976-1

ISSN

—

e-ISSN

2336-6788

Počet stran výsledku

6

Strana od-do

2-7

Název nakladatele

Jihočeská univerzita v Českých Budějovicích, Ekonomická fakulta

Místo vydání

České Budějovice

Místo konání akce

České Budějovice

Datum konání akce

3. 10. 2022

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—