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Online technology and promotion tools in SMEs

Identifikátory výsledku

  • Kód výsledku v IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F20%3APU138593" target="_blank" >RIV/00216305:26510/20:PU138593 - isvavai.cz</a>

  • Výsledek na webu

    <a href="https://businessperspectives.org/journals/innovative-marketing/issue-358/online-technology-and-promotion-tools-in-smes" target="_blank" >https://businessperspectives.org/journals/innovative-marketing/issue-358/online-technology-and-promotion-tools-in-smes</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.21511/im.16(3).2020.08" target="_blank" >10.21511/im.16(3).2020.08</a>

Alternativní jazyky

  • Jazyk výsledku

    angličtina

  • Název v původním jazyce

    Online technology and promotion tools in SMEs

  • Popis výsledku v původním jazyce

    Online technologies are currently the most dynamically developing industry, both in product creation and promotion. The study focuses on their incorporation into the SME (small and medium enterprises) segment, which comprises the most economically stable element of any European economy. This paper aims to identify and evaluate dependency in the area of online technologies and promotion tools use in small and medium enterprises (SMEs) related to company age and export involvement. Most research on SMEs focuses on external influences and factors, while this article reflects the internal environment of business entities, which is the source of this study’s originality. The hypotheses were validated by an empirical study of a sample of 743 respondents (companies and entrepreneurs, including family businesses). The research method was a combination of CATI and CASI, and the research tool was a structured questionnaire. To analyze the survey results, the Chi-square test of independence was applied. The key finding was validation of the dependence between the use of the online tools for manufacturing and promotion and the export focus of companies. Companies operating on foreign markets use a wider range of online tools for their business than companies focused on the domestic market. On the other hand, the presumed significant differences in the use of online tools between young businesses and companies long-term established on the market were not confirmed.

  • Název v anglickém jazyce

    Online technology and promotion tools in SMEs

  • Popis výsledku anglicky

    Online technologies are currently the most dynamically developing industry, both in product creation and promotion. The study focuses on their incorporation into the SME (small and medium enterprises) segment, which comprises the most economically stable element of any European economy. This paper aims to identify and evaluate dependency in the area of online technologies and promotion tools use in small and medium enterprises (SMEs) related to company age and export involvement. Most research on SMEs focuses on external influences and factors, while this article reflects the internal environment of business entities, which is the source of this study’s originality. The hypotheses were validated by an empirical study of a sample of 743 respondents (companies and entrepreneurs, including family businesses). The research method was a combination of CATI and CASI, and the research tool was a structured questionnaire. To analyze the survey results, the Chi-square test of independence was applied. The key finding was validation of the dependence between the use of the online tools for manufacturing and promotion and the export focus of companies. Companies operating on foreign markets use a wider range of online tools for their business than companies focused on the domestic market. On the other hand, the presumed significant differences in the use of online tools between young businesses and companies long-term established on the market were not confirmed.

Klasifikace

  • Druh

    J<sub>imp</sub> - Článek v periodiku v databázi Web of Science

  • CEP obor

  • OECD FORD obor

    50204 - Business and management

Návaznosti výsledku

  • Projekt

    <a href="/cs/project/TL02000434" target="_blank" >TL02000434: Rodinné podniky: generátory hodnoty a určování hodnoty v procesu nástupnictví</a><br>

  • Návaznosti

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Ostatní

  • Rok uplatnění

    2020

  • Kód důvěrnosti údajů

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Údaje specifické pro druh výsledku

  • Název periodika

    Innovative Marketing

  • ISSN

    1816-6326

  • e-ISSN

  • Svazek periodika

    16

  • Číslo periodika v rámci svazku

    3

  • Stát vydavatele periodika

    UA - Ukrajina

  • Počet stran výsledku

    13

  • Strana od-do

    85-97

  • Kód UT WoS článku

    000856546800008

  • EID výsledku v databázi Scopus

    2-s2.0-85091882893