Analysis of factors influencing car purchases on the internet by automotive customers in Germany

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F23%3APU148573" target="_blank" >RIV/00216305:26510/23:PU148573 - isvavai.cz</a>

Výsledek na webu

<a href="https://jssidoi.org/jesi/article/1071" target="_blank" >https://jssidoi.org/jesi/article/1071</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.9770/jesi.2023.10.3(23)" target="_blank" >10.9770/jesi.2023.10.3(23)</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Analysis of factors influencing car purchases on the internet by automotive customers in Germany

Popis výsledku v původním jazyce

This research aims to investigate various factors influencing the decision of automotive customers in Germany to buy a car on the Internet. The empirical study conducted mainly examines the influence of multiple factors such as employment status, gender, desire for advice when buying a car, price sensitivity, previous online vehicle purchasing experience, familiarity with online vehicle platforms, the intensity of general online shopping and age of the respondents on the degree of online vehicle purchasing behaviour. The scientific literature has produced only a few concrete studies in this regard. It is still being determined which factors are decisive for customers to buy their car online. Online vehicle purchasing behaviour was approximated using a Likert scale. Over 250 participants were surveyed in this process. The results were analysed by contrasting each influencing factor with online vehicle buying behaviour as part of a simple linear regression model. The T-test was then used to test each hypothesis for significance. A multivariate linear regression model was then constructed and retested with the significant influencing factors obtained. This showed that employment status, desire for advice when buying a car, having already made an online vehicle purchase, knowledge of online vehicle platforms, and general online shopping are (highly) significant and, therefore, strongly influence the online purchase decision of automotive customers in Germany. Future research should focus on comparing the results of this study for Germany and other more digital countries.

Název v anglickém jazyce

Analysis of factors influencing car purchases on the internet by automotive customers in Germany

Popis výsledku anglicky

This research aims to investigate various factors influencing the decision of automotive customers in Germany to buy a car on the Internet. The empirical study conducted mainly examines the influence of multiple factors such as employment status, gender, desire for advice when buying a car, price sensitivity, previous online vehicle purchasing experience, familiarity with online vehicle platforms, the intensity of general online shopping and age of the respondents on the degree of online vehicle purchasing behaviour. The scientific literature has produced only a few concrete studies in this regard. It is still being determined which factors are decisive for customers to buy their car online. Online vehicle purchasing behaviour was approximated using a Likert scale. Over 250 participants were surveyed in this process. The results were analysed by contrasting each influencing factor with online vehicle buying behaviour as part of a simple linear regression model. The T-test was then used to test each hypothesis for significance. A multivariate linear regression model was then constructed and retested with the significant influencing factors obtained. This showed that employment status, desire for advice when buying a car, having already made an online vehicle purchase, knowledge of online vehicle platforms, and general online shopping are (highly) significant and, therefore, strongly influence the online purchase decision of automotive customers in Germany. Future research should focus on comparing the results of this study for Germany and other more digital countries.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES

ISSN

2345-0282

e-ISSN

—

Svazek periodika

10

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

22

Strana od-do

340-361

Kód UT WoS článku

001032334300003

EID výsledku v databázi Scopus

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