Internet and its influence on consumer buying behaviour in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43870672" target="_blank" >RIV/70883521:28120/13:43870672 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Internet and its influence on consumer buying behaviour in the Czech Republic

Popis výsledku v původním jazyce

The book deals with the Internet and its impact on online shopping behaviour of customers in the Czech Republic. A large part of Czech population has already shopped online. Customers view it as a quick and convenient shopping where they can save money.But what are the other factors that influence their shopping behaviour? This book tries to find the answer to this question. Each customer is an individual therefore models of customer behaviour often can not be generalized, particularly not on the Internet which offers many shopping options and procedures how to select, try and buy a given product. Nevertheless, this book provides a few basic models, including a model that emerged from the research findings.

Název v anglickém jazyce

Internet and its influence on consumer buying behaviour in the Czech Republic

Popis výsledku anglicky

The book deals with the Internet and its impact on online shopping behaviour of customers in the Czech Republic. A large part of Czech population has already shopped online. Customers view it as a quick and convenient shopping where they can save money.But what are the other factors that influence their shopping behaviour? This book tries to find the answer to this question. Each customer is an individual therefore models of customer behaviour often can not be generalized, particularly not on the Internet which offers many shopping options and procedures how to select, try and buy a given product. Nevertheless, this book provides a few basic models, including a model that emerged from the research findings.

Druh

B - Odborná kniha

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GPP403%2F11%2FP175" target="_blank" >GPP403/11/P175: Faktory ovlivňující on-line nákupní chování na Internetu v prostředí e-commerce na B2C a B2B trzích v ČR</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-80-7201-936-6

Počet stran knihy

122

Název nakladatele

Linde

Místo vydání

Praha

Kód UT WoS knihy

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