Online buying behaviour in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43872301" target="_blank" >RIV/70883521:28120/14:43872301 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Online buying behaviour in the Czech Republic

Popis výsledku v původním jazyce

The paper deals with the Internet and its impact on online shopping behaviour of customers in the Czech Republic. A large part of Czech population has already shopped online. Customers view it as a quick and convenient shopping where they can save money.But what are the other factors that influence their shopping behaviour? This paper tries to find the answer to this question. Each customer is an individual therefore models of customer behaviour often cannot be generalized, particularly not on the Internet which offers many shopping options and procedures how to select, try and buy a given product. The online business activities of companies are still expanding. Internet marketing together with mobile marketing is gaining momentum, because the amountof customers who are online has been increasing rapidly. The number of smart mobile phone users that are still online has been growing as well.

Název v anglickém jazyce

Online buying behaviour in the Czech Republic

Popis výsledku anglicky

The paper deals with the Internet and its impact on online shopping behaviour of customers in the Czech Republic. A large part of Czech population has already shopped online. Customers view it as a quick and convenient shopping where they can save money.But what are the other factors that influence their shopping behaviour? This paper tries to find the answer to this question. Each customer is an individual therefore models of customer behaviour often cannot be generalized, particularly not on the Internet which offers many shopping options and procedures how to select, try and buy a given product. The online business activities of companies are still expanding. Internet marketing together with mobile marketing is gaining momentum, because the amountof customers who are online has been increasing rapidly. The number of smart mobile phone users that are still online has been growing as well.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/EE2.3.20.0147" target="_blank" >EE2.3.20.0147: Rozvoj lidských zdrojů v oblasti výzkumu měření a řízení výkonnosti podniků, klastrů a regionů</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 1st International Conference on Finance and Economics 2014

ISBN

978-80-7454-404-0

ISSN

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e-ISSN

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Počet stran výsledku

20

Strana od-do

1-20

Název nakladatele

Univerzita Tomáše Bati ve Zlíně

Místo vydání

Zlín

Místo konání akce

Ho Chi Minh

Datum konání akce

3. 6. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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