COMPARISON SHOPPING AGENTS AND CZECH ONLINE CUSTOMERS' SHOPPING BEHAVIOUR
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43874734" target="_blank" >RIV/70883521:28120/16:43874734 - isvavai.cz</a>
Výsledek na webu
<a href="http://www.ijek.org/" target="_blank" >http://www.ijek.org/</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1515/ijek-2016-0014" target="_blank" >10.1515/ijek-2016-0014</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
COMPARISON SHOPPING AGENTS AND CZECH ONLINE CUSTOMERS' SHOPPING BEHAVIOUR
Popis výsledku v původním jazyce
The internet has changed the lifestyles and shopping behaviours of customers. Online purchasing enables people to obtain information about products and services provided more effectively and easily, with the result that home shopping has become ordinary and usual. This paper presents part of a research focusing on online shopping customers' behaviour in the Czech Republic. The article pertains to comparison shopping agents (CPAs), a tool which provides information to customers and helps find the best offer. The research was conducted on the basis of an online questionnaire available on an internet web page. The main results confirmed a dependency between online purchasing and the use of shopping agents, which are very popular in the Czech Republic. Almost two-thirds of online shoppers use CPAs when they engage in internet shopping. The final part of the paper addresses references and customers' reviews as an important factor for the selection of online retailer.
Název v anglickém jazyce
COMPARISON SHOPPING AGENTS AND CZECH ONLINE CUSTOMERS' SHOPPING BEHAVIOUR
Popis výsledku anglicky
The internet has changed the lifestyles and shopping behaviours of customers. Online purchasing enables people to obtain information about products and services provided more effectively and easily, with the result that home shopping has become ordinary and usual. This paper presents part of a research focusing on online shopping customers' behaviour in the Czech Republic. The article pertains to comparison shopping agents (CPAs), a tool which provides information to customers and helps find the best offer. The research was conducted on the basis of an online questionnaire available on an internet web page. The main results confirmed a dependency between online purchasing and the use of shopping agents, which are very popular in the Czech Republic. Almost two-thirds of online shoppers use CPAs when they engage in internet shopping. The final part of the paper addresses references and customers' reviews as an important factor for the selection of online retailer.
Klasifikace
Druh
J<sub>x</sub> - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
CEP obor
AE - Řízení, správa a administrativa
OECD FORD obor
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Návaznosti výsledku
Projekt
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Návaznosti
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Ostatní
Rok uplatnění
2016
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
International Journal of Entrepreneurial Knowledge
ISSN
2336-2952
e-ISSN
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Svazek periodika
4
Číslo periodika v rámci svazku
2
Stát vydavatele periodika
CZ - Česká republika
Počet stran výsledku
8
Strana od-do
62-69
Kód UT WoS článku
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EID výsledku v databázi Scopus
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