Changes in customer value co-creation process due to reshaping the multi-industry value chain in automotive industry

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F24%3APU150162" target="_blank" >RIV/00216305:26510/24:PU150162 - isvavai.cz</a>

Výsledek na webu

<a href="https://sets.cz/index.php/ojs/article/view/9" target="_blank" >https://sets.cz/index.php/ojs/article/view/9</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Changes in customer value co-creation process due to reshaping the multi-industry value chain in automotive industry

Popis výsledku v původním jazyce

The concept of co-creating value for the customer in the automotive industry offers wide possibilities thanks to a branched value chain, cooperation of companies from different areas or alliances. Currently, more than ever, the customer has opportunities to participate in the co-creation of value and maximize it according to their preferences. The aim of this study is to examine current trends on the market in the automotive industry, to determine the potential for a multi-industry overlap within the value network and, based on this, to define changes in the multi-industry value chain resulting from the impact of these prevailing trends. Changes in the approach of automotive companies to product strategy and communication towards the customer should be considered so that these companies increase their competitiveness to maximize the value obtained by the customer.

Název v anglickém jazyce

Changes in customer value co-creation process due to reshaping the multi-industry value chain in automotive industry

Popis výsledku anglicky

The concept of co-creating value for the customer in the automotive industry offers wide possibilities thanks to a branched value chain, cooperation of companies from different areas or alliances. Currently, more than ever, the customer has opportunities to participate in the co-creation of value and maximize it according to their preferences. The aim of this study is to examine current trends on the market in the automotive industry, to determine the potential for a multi-industry overlap within the value network and, based on this, to define changes in the multi-industry value chain resulting from the impact of these prevailing trends. Changes in the approach of automotive companies to product strategy and communication towards the customer should be considered so that these companies increase their competitiveness to maximize the value obtained by the customer.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientia&Societas

ISSN

1801-7118

e-ISSN

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Svazek periodika

19

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

43

Strana od-do

17-32

Kód UT WoS článku

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EID výsledku v databázi Scopus

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