Requirements for Brand Managers in Ukraine and the Czech Republic: Identification and Comparison

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F18%3A%230000099" target="_blank" >RIV/02819180:_____/18:#0000099 - isvavai.cz</a>

Výsledek na webu

<a href="https://trends.fbm.vutbr.cz/index.php/trends/article/view/trends.2018.31.115" target="_blank" >https://trends.fbm.vutbr.cz/index.php/trends/article/view/trends.2018.31.115</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.13164/trends.2018.31.115" target="_blank" >10.13164/trends.2018.31.115</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Requirements for Brand Managers in Ukraine and the Czech Republic: Identification and Comparison

Popis výsledku v původním jazyce

This paper represents a set of requirements placed on brand managers when they are first approached by recruiters in both Ukraine and the Czech Republic. To conclude a successful empirical research, Berelson´s content analysis method was used to study the texts of recruitment advertisements on career portals. The primary goal of the research project was to examine the situation of brand manager positions offered in the researched labour markets and to provide answers to the questions arising from the research assumption: "Employers do not publish different requirements for candidates for the job of Brand Manager in Ukraine and the Czech Republic". The result of the actual research project in Ukraine confirmed a fundamental need for applicants for brand manager positions with work experience in marketing (51.4%), knowledge of marketing (33.8%), and experience in the field of the advertiser company´s business (31.1%). The assumption regarding the matching requirements for brand manager positions in the two countries was rejected on the basis of the statistical verification process.

Název v anglickém jazyce

Requirements for Brand Managers in Ukraine and the Czech Republic: Identification and Comparison

Popis výsledku anglicky

This paper represents a set of requirements placed on brand managers when they are first approached by recruiters in both Ukraine and the Czech Republic. To conclude a successful empirical research, Berelson´s content analysis method was used to study the texts of recruitment advertisements on career portals. The primary goal of the research project was to examine the situation of brand manager positions offered in the researched labour markets and to provide answers to the questions arising from the research assumption: "Employers do not publish different requirements for candidates for the job of Brand Manager in Ukraine and the Czech Republic". The result of the actual research project in Ukraine confirmed a fundamental need for applicants for brand manager positions with work experience in marketing (51.4%), knowledge of marketing (33.8%), and experience in the field of the advertiser company´s business (31.1%). The assumption regarding the matching requirements for brand manager positions in the two countries was rejected on the basis of the statistical verification process.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50200 - Economics and Business

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Trends Economics and Management

ISSN

1802-8527

e-ISSN

2336-6508

Svazek periodika

31

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

11

Strana od-do

115-125

Kód UT WoS článku

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EID výsledku v databázi Scopus

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