Identification and Comparison of Requirements Imposed on Brand Managers: Cross-National Study in the U.S.A. and in the Czech Republic.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F17%3A%230000303" target="_blank" >RIV/04274644:_____/17:#0000303 - isvavai.cz</a>

Výsledek na webu

<a href="https://trends.fbm.vutbr.cz/index.php/trends/article/view/407" target="_blank" >https://trends.fbm.vutbr.cz/index.php/trends/article/view/407</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.13164/trends.2017.29.69." target="_blank" >10.13164/trends.2017.29.69.</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Identification and Comparison of Requirements Imposed on Brand Managers: Cross-National Study in the U.S.A. and in the Czech Republic.

Popis výsledku v původním jazyce

The purpose of the article is to provide the insight into the offering of brand manager posts in the Czech Republic and in the U.S.A. and to analyse the collected data with the special interest in finding the answer whether the employers are searching the brand managers possessing personal dispositions and skills of knowledge workers, and if there is no significant difference in the requirements between the Czech and American recruitment advertisers. For a successful empirical research, the content analysis method by Berelson was used to study the texts in the advertisements publicly available on career portals. The goal of the primary survey was to provide the answers to the research questions that arise from the following research assumptions: (1) employers do not publish different requirements for candidates for the job of Brand Manager in the U.S.A. and in the Czech Republic, (2) the set of requirements for candidates for the job of Brand Manager in the U.S.A. will confirm that a brand manager is

Název v anglickém jazyce

Identification and Comparison of Requirements Imposed on Brand Managers: Cross-National Study in the U.S.A. and in the Czech Republic.

Popis výsledku anglicky

The purpose of the article is to provide the insight into the offering of brand manager posts in the Czech Republic and in the U.S.A. and to analyse the collected data with the special interest in finding the answer whether the employers are searching the brand managers possessing personal dispositions and skills of knowledge workers, and if there is no significant difference in the requirements between the Czech and American recruitment advertisers. For a successful empirical research, the content analysis method by Berelson was used to study the texts in the advertisements publicly available on career portals. The goal of the primary survey was to provide the answers to the research questions that arise from the following research assumptions: (1) employers do not publish different requirements for candidates for the job of Brand Manager in the U.S.A. and in the Czech Republic, (2) the set of requirements for candidates for the job of Brand Manager in the U.S.A. will confirm that a brand manager is

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50200 - Economics and Business

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Trends Economics and Management

ISSN

1802-8527

e-ISSN

—

Svazek periodika

11

Číslo periodika v rámci svazku

29

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

14

Strana od-do

69-82

Kód UT WoS článku

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EID výsledku v databázi Scopus

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