Identification and Comparison of Requirements Placed on Brand Managers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F16%3A%230000137" target="_blank" >RIV/04274644:_____/16:#0000137 - isvavai.cz</a>

Výsledek na webu

<a href="https://trends.fbm.vutbr.cz/index.php/trends/article/view/2016.26.57" target="_blank" >https://trends.fbm.vutbr.cz/index.php/trends/article/view/2016.26.57</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.13164/trends.2016.26.57." target="_blank" >10.13164/trends.2016.26.57.</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Identification and Comparison of Requirements Placed on Brand Managers

Popis výsledku v původním jazyce

The purpose of the author´s work was to provide the insight into the offering of brand manager´s posts in the Czech Republic and to analyze the collected data with the special interest in finding the answer, whether the employers see a brand manager as a knowledge worker. For a successful empirical research, the content analysis method by Berelson was used to study the texts in recruitment advertisements gathered from June to August 2015. There were analysed the requirements that had cumulated frequency in the analysed sample, which exceeded 3 % threshold in the processed data files in 2007 and 2015. The findings confirmed that employers are looking for workers possessing personal dispositions and skills of knowledge workers. Comparison of frequencies of requirements placed on candidates for the position of "Brand Manager" in 2007 and in 2015 indicates changes, but it does not mean that employers are less demanding.

Název v anglickém jazyce

Identification and Comparison of Requirements Placed on Brand Managers

Popis výsledku anglicky

The purpose of the author´s work was to provide the insight into the offering of brand manager´s posts in the Czech Republic and to analyze the collected data with the special interest in finding the answer, whether the employers see a brand manager as a knowledge worker. For a successful empirical research, the content analysis method by Berelson was used to study the texts in recruitment advertisements gathered from June to August 2015. There were analysed the requirements that had cumulated frequency in the analysed sample, which exceeded 3 % threshold in the processed data files in 2007 and 2015. The findings confirmed that employers are looking for workers possessing personal dispositions and skills of knowledge workers. Comparison of frequencies of requirements placed on candidates for the position of "Brand Manager" in 2007 and in 2015 indicates changes, but it does not mean that employers are less demanding.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Trends Economics and Management

ISSN

1802-8527

e-ISSN

—

Svazek periodika

10

Číslo periodika v rámci svazku

26

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

9

Strana od-do

57-65

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—