Employers´ Requirements for Brand Managers : A Comaparative Study in the US and Ukraine

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F19%3A%230000108" target="_blank" >RIV/02819180:_____/19:#0000108 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/27133257:_____/16:N0000065

Výsledek na webu

<a href="https://trends.fbm.vutbr.cz/index.php/trends/article/view/trends.2019.34.125" target="_blank" >https://trends.fbm.vutbr.cz/index.php/trends/article/view/trends.2019.34.125</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.13164/trends.2019.34.125" target="_blank" >10.13164/trends.2019.34.125</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Employers´ Requirements for Brand Managers : A Comaparative Study in the US and Ukraine

Popis výsledku v původním jazyce

This paper brings a comparison of requirements for brand managers at the phase they are addressed by employers in both the US and Ukraine. The author finds it useful to focus on requirements for skills, knowledge and work experience, as the findings have potential to inspire applicants for vacancies in the product management departments and tertiary education providers.The hypothesis was formulated as follows: American and Ukrainian employers do not raise different recruitment requirements in terms of required practice and education, knowledge, technical and strategic competence for brand manager posts.The hypothesis was formulated as follows: American and Ukrainian employers do not raise different recruitment requirements in terms of required practice and education, knowledge, technical and strategic competence for brand manager posts.The comparison of the frequency of requirements for the applicants in Ukraine and the US showed differences. The findings raise more questions, both about the knowledge and skills of brand managers, and the nature of their role in the brand management process.

Název v anglickém jazyce

Employers´ Requirements for Brand Managers : A Comaparative Study in the US and Ukraine

Popis výsledku anglicky

This paper brings a comparison of requirements for brand managers at the phase they are addressed by employers in both the US and Ukraine. The author finds it useful to focus on requirements for skills, knowledge and work experience, as the findings have potential to inspire applicants for vacancies in the product management departments and tertiary education providers.The hypothesis was formulated as follows: American and Ukrainian employers do not raise different recruitment requirements in terms of required practice and education, knowledge, technical and strategic competence for brand manager posts.The hypothesis was formulated as follows: American and Ukrainian employers do not raise different recruitment requirements in terms of required practice and education, knowledge, technical and strategic competence for brand manager posts.The comparison of the frequency of requirements for the applicants in Ukraine and the US showed differences. The findings raise more questions, both about the knowledge and skills of brand managers, and the nature of their role in the brand management process.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Trends Economics and Management

ISSN

1802-8527

e-ISSN

2336-6508

Svazek periodika

13

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

12

Strana od-do

125-136

Kód UT WoS článku

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EID výsledku v databázi Scopus

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