Personality Requirements for Ukrainian and Czech Managers Creating Brands as a Competitive Advantage

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F19%3A%230000106" target="_blank" >RIV/02819180:_____/19:#0000106 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/00216224:14560/19:00107710 RIV/00216208:11230/19:10400940 RIV/00216305:26510/19:PU134401

Výsledek na webu

<a href="https://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=321&cp=" target="_blank" >https://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=321&cp=</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/joc.2019.01.10" target="_blank" >10.7441/joc.2019.01.10</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Personality Requirements for Ukrainian and Czech Managers Creating Brands as a Competitive Advantage

Popis výsledku v původním jazyce

There is no doubt that to succeed in brand managers job role, brand managers must possess abilities, personality traits and concomitant soft skills that arise from these traits. The purpose of this article is to analyse, compare and discuss requirements for brand managers in Ukraine and the Czech Republic. The research project was conducted to confirm that innovative and analytical skills are among the most frequent demands that candidates for the post of brand manager are confronted with at the beginning of the recruitment process. Using a summative content analysis, the word/phrase frequency of personality traits and skill requirements in job advertisements was studied. A requirement occurrence comparison between Ukraine and the Czech Republic showed some differences. Creativity requirements were predicted to appear more often in the Ukrainian set of job advertisements due to the emphasis placed in this country on an innovative approach in an internationally competitive environment. The differences in employer expectations v the Czech Republic and Ukraine inspire the discussion of the role the brand manager.

Název v anglickém jazyce

Personality Requirements for Ukrainian and Czech Managers Creating Brands as a Competitive Advantage

Popis výsledku anglicky

There is no doubt that to succeed in brand managers job role, brand managers must possess abilities, personality traits and concomitant soft skills that arise from these traits. The purpose of this article is to analyse, compare and discuss requirements for brand managers in Ukraine and the Czech Republic. The research project was conducted to confirm that innovative and analytical skills are among the most frequent demands that candidates for the post of brand manager are confronted with at the beginning of the recruitment process. Using a summative content analysis, the word/phrase frequency of personality traits and skill requirements in job advertisements was studied. A requirement occurrence comparison between Ukraine and the Czech Republic showed some differences. Creativity requirements were predicted to appear more often in the Ukrainian set of job advertisements due to the emphasis placed in this country on an innovative approach in an internationally competitive environment. The differences in employer expectations v the Czech Republic and Ukraine inspire the discussion of the role the brand manager.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/GA19-06020S" target="_blank" >GA19-06020S: Alternativní způsoby poskytování služeb</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Competitiveness

ISSN

1804-171X

e-ISSN

1804-1728

Svazek periodika

11

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

16

Strana od-do

152-167

Kód UT WoS článku

000462524400011

EID výsledku v databázi Scopus

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