Comparison of Requirements for Brand Managers in the Czech Republic and Ukraine in Knowledge Management Framework
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F18%3A%230000101" target="_blank" >RIV/02819180:_____/18:#0000101 - isvavai.cz</a>
Výsledek na webu
<a href="http://skisoft.pl/lukabi/conference2018/icom2018_files/BOOK_OF_PROCEEDINGS_ICoM_2018.pdf" target="_blank" >http://skisoft.pl/lukabi/conference2018/icom2018_files/BOOK_OF_PROCEEDINGS_ICoM_2018.pdf</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Comparison of Requirements for Brand Managers in the Czech Republic and Ukraine in Knowledge Management Framework
Popis výsledku v původním jazyce
The purpose of the paper is to present partial results of an independent research, which long-term objective was to gather and analyse the information about the requirements that are imposed on candidates for the position titled Brand Manager. An interdisciplinary approach was applied while looking into this subject, since both research into theoretical bases and analysis of the current state of the topic and the tendencies of its development required work in several fields of study. The content analysis method by Berelson was used, which made it possible to use the available recruitment advertisements on career portals to gather information regarding the requirements for brand managers in the Czech Republic and Ukraine. Concerning the sets of requirements for qualification and experience the frequency varies slightly, personality traits and soft skills also differ, as illustrate Top 10 requirements in both countries. The findings confirmed that employers are looking for workers possessing knowledge, personal dispositions and skills of knowledge workers in Ukraine.
Název v anglickém jazyce
Comparison of Requirements for Brand Managers in the Czech Republic and Ukraine in Knowledge Management Framework
Popis výsledku anglicky
The purpose of the paper is to present partial results of an independent research, which long-term objective was to gather and analyse the information about the requirements that are imposed on candidates for the position titled Brand Manager. An interdisciplinary approach was applied while looking into this subject, since both research into theoretical bases and analysis of the current state of the topic and the tendencies of its development required work in several fields of study. The content analysis method by Berelson was used, which made it possible to use the available recruitment advertisements on career portals to gather information regarding the requirements for brand managers in the Czech Republic and Ukraine. Concerning the sets of requirements for qualification and experience the frequency varies slightly, personality traits and soft skills also differ, as illustrate Top 10 requirements in both countries. The findings confirmed that employers are looking for workers possessing knowledge, personal dispositions and skills of knowledge workers in Ukraine.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
50200 - Economics and Business
Návaznosti výsledku
Projekt
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Návaznosti
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Ostatní
Rok uplatnění
2018
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
The 8th International Conference on Management, „Leadership, Innovativeness and Entrepreneurship in a Sustainable Economy”
ISBN
9788365951281
ISSN
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e-ISSN
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Počet stran výsledku
5
Strana od-do
660-664
Název nakladatele
Czestochowa University of Technology
Místo vydání
Czestochowa
Místo konání akce
Czestochowa
Datum konání akce
7. 6. 2018
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
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