Requirements for applicants for the position "Product manager" in the USA

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F18%3A%230000100" target="_blank" >RIV/02819180:_____/18:#0000100 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.vsfs.cz/periodika/acta-2018-2.pdf" target="_blank" >http://www.vsfs.cz/periodika/acta-2018-2.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Requirements for applicants for the position "Product manager" in the USA

Popis výsledku v původním jazyce

The aim of the article is to present the partial results of a research project, the long-term goal of which is to collect and analyse information on the requirements for candidates for the positions of product manager and brand manager. To meet the research goal, Bernard Berelson’s content analysis method was used that enabled to use advertisements on the Monster.com career portal to gather information about American advertisers’ requirements. Analysis of requirements for work experience, technical knowledge and skills of candidates for a product manager position has confirmed that US business practice favours workers with specific knowledge who meet the requirements for a knowledge worker. The unexpected result was the findings that the groups of technical competence as well as required practice and work experience of product managers and brand managers in the USA had statistically significant differences. Recommendations for addressing and obtaining product managers to leverage product managers as an important source of human capital and to retain a leading role in creating a competitive advantage in the fourth era of industry conclude discussion on the results.

Název v anglickém jazyce

Requirements for applicants for the position "Product manager" in the USA

Popis výsledku anglicky

The aim of the article is to present the partial results of a research project, the long-term goal of which is to collect and analyse information on the requirements for candidates for the positions of product manager and brand manager. To meet the research goal, Bernard Berelson’s content analysis method was used that enabled to use advertisements on the Monster.com career portal to gather information about American advertisers’ requirements. Analysis of requirements for work experience, technical knowledge and skills of candidates for a product manager position has confirmed that US business practice favours workers with specific knowledge who meet the requirements for a knowledge worker. The unexpected result was the findings that the groups of technical competence as well as required practice and work experience of product managers and brand managers in the USA had statistically significant differences. Recommendations for addressing and obtaining product managers to leverage product managers as an important source of human capital and to retain a leading role in creating a competitive advantage in the fourth era of industry conclude discussion on the results.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50200 - Economics and Business

Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta VSFS

ISSN

1802-792X

e-ISSN

1802-7946

Svazek periodika

2018

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

15

Strana od-do

125-139

Kód UT WoS článku

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EID výsledku v databázi Scopus

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