Requirements for applicants for the position of “product manager” in the USA
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F18%3A%230000424" target="_blank" >RIV/04274644:_____/18:#0000424 - isvavai.cz</a>
Nalezeny alternativní kódy
RIV/61384399:31130/18:00052819
Výsledek na webu
<a href="https://www.vsfs.cz/periodika/acta-2018-2-02.pdf" target="_blank" >https://www.vsfs.cz/periodika/acta-2018-2-02.pdf</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Requirements for applicants for the position of “product manager” in the USA
Popis výsledku v původním jazyce
The aim of the article is to present the partial results of a research project, the long-term goal of which is to collect and analyse information on the requirements for candidates for the positions of product manager and brand manager. To meet the research goal, Bernard Berelson’s content analysis method was used, enabling the research to use advertisements on the Monster.com career portal to collect information about American advertisers’ requirements. Analysis of requirements for work experience, technical knowledge and skills of candidates for product manager positions has confi rmed that US business practice favours workers with specifi c knowledge who meet the requirements for a knowledge worker. The unexpected result was the fi nding that the groups of technical competence as well as the required practice and work experience for product managers and brand managers in the US had statistically signifi cant diff erences. Recommendations for addressing and obtaining product managers to leverage product managers as an important source of human capital and to retain a leading role in creating competitive advantage in the fourth era of industry conclude the discussion of the results.
Název v anglickém jazyce
Requirements for applicants for the position of “product manager” in the USA
Popis výsledku anglicky
The aim of the article is to present the partial results of a research project, the long-term goal of which is to collect and analyse information on the requirements for candidates for the positions of product manager and brand manager. To meet the research goal, Bernard Berelson’s content analysis method was used, enabling the research to use advertisements on the Monster.com career portal to collect information about American advertisers’ requirements. Analysis of requirements for work experience, technical knowledge and skills of candidates for product manager positions has confi rmed that US business practice favours workers with specifi c knowledge who meet the requirements for a knowledge worker. The unexpected result was the fi nding that the groups of technical competence as well as the required practice and work experience for product managers and brand managers in the US had statistically signifi cant diff erences. Recommendations for addressing and obtaining product managers to leverage product managers as an important source of human capital and to retain a leading role in creating competitive advantage in the fourth era of industry conclude the discussion of the results.
Klasifikace
Druh
J<sub>ost</sub> - Ostatní články v recenzovaných periodicích
CEP obor
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OECD FORD obor
50200 - Economics and Business
Návaznosti výsledku
Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2018
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Acta VŠFS
ISSN
1802-792X
e-ISSN
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Svazek periodika
12
Číslo periodika v rámci svazku
2
Stát vydavatele periodika
CZ - Česká republika
Počet stran výsledku
15
Strana od-do
125-139
Kód UT WoS článku
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EID výsledku v databázi Scopus
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