Opportunities for the Use of AI in Marketing Communication by Educational Institutions

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F24%3A%230000188" target="_blank" >RIV/02819180:_____/24:#0000188 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.mlar.sk/opportunities-for-the-use-of-ai-in-marketing-communication-by-educational-institutions/" target="_blank" >https://www.mlar.sk/opportunities-for-the-use-of-ai-in-marketing-communication-by-educational-institutions/</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.34135/mlar-24-02-16" target="_blank" >10.34135/mlar-24-02-16</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Opportunities for the Use of AI in Marketing Communication by Educational Institutions

Popis výsledku v původním jazyce

Artificial intelligence has become an integral tool in various sectors, including marketing and marketing communication, offering unprecedented opportunities for enhancing efficiency and creativity. In marketing, AI’s capabilities extend from automating routine tasks to providing deep insights through advanced data analytics, significantly optimizing decision-making processes. AI tools, such as natural language processing and machine learning, allow marketers to personalize content and strategies, thereby fostering stronger customer engagement and loyalty. These advancements are particularly beneficial for educational institutions, which often face resource constraints. By integrating AI into their marketing communications, these institutions can streamline their operations, enhance their public relations efforts, and more effectively target and engage with their student base and the wider community. This paper explores the diverse applications of AI in the marketing communications of educational institutions, highlighting its potential to revolutionize how these organizations interact with their audiences, manage their reputations, and ultimately achieve their communication goals.

Název v anglickém jazyce

Opportunities for the Use of AI in Marketing Communication by Educational Institutions

Popis výsledku anglicky

Artificial intelligence has become an integral tool in various sectors, including marketing and marketing communication, offering unprecedented opportunities for enhancing efficiency and creativity. In marketing, AI’s capabilities extend from automating routine tasks to providing deep insights through advanced data analytics, significantly optimizing decision-making processes. AI tools, such as natural language processing and machine learning, allow marketers to personalize content and strategies, thereby fostering stronger customer engagement and loyalty. These advancements are particularly beneficial for educational institutions, which often face resource constraints. By integrating AI into their marketing communications, these institutions can streamline their operations, enhance their public relations efforts, and more effectively target and engage with their student base and the wider community. This paper explores the diverse applications of AI in the marketing communications of educational institutions, highlighting its potential to revolutionize how these organizations interact with their audiences, manage their reputations, and ultimately achieve their communication goals.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50200 - Economics and Business

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Media Literacy and Academic Research

ISSN

2585-8726

e-ISSN

2585-9188

Svazek periodika

7

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

13

Strana od-do

258-270

Kód UT WoS článku

001409732800001

EID výsledku v databázi Scopus

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