Generative artificial intelligence expectations and experiences in management education: ChatGPT use and student satisfaction

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F25%3A%230000127" target="_blank" >RIV/02819180:_____/25:#0000127 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/62156489:43110/25:43927360

Výsledek na webu

<a href="https://www.sciencedirect.com/science/article/pii/S2444569X2500126X" target="_blank" >https://www.sciencedirect.com/science/article/pii/S2444569X2500126X</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.jik.2025.100781" target="_blank" >10.1016/j.jik.2025.100781</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Generative artificial intelligence expectations and experiences in management education: ChatGPT use and student satisfaction

Popis výsledku v původním jazyce

Generative artificial intelligence (AI) has witnessed a major boom in recent years and is increasingly penetrating the higher education sector. This study focused on the use of ChatGPT by undergraduate management students. We developed a model called the “AI Student Satisfaction with Studies model” (AI 3S-model) to investigate how generative AI, specifically ChatGPT, affects student satisfaction with their management studies. Factors used in the model included AI-related student expectations, AI-related student job expectations, perceived quality of AI among students, and AI-related overall student satisfaction. An online questionnaire was administered to stu- dents from economics faculties at various universities in the Czech Republic. We deliberately focused on one specialized economics college and several large economics faculties. The sample comprised 231 respondents. To analyze the data, we applied covariance-based structural equation modelling using maximum likelihood esti- mation. Our findings indicate that two factors directly and positively affect overall student satisfaction with AI use: their perceived quality of studies and their expectations. Additionally, perceived quality acts as a significant mediator between student expectations and overall satisfaction, as well as between job expectations and overall satisfaction. Students believe that ChatGPT enhances their quality of education, which boosts their overall satisfaction. For management education programs, this means that finding ways to effectively integrate gener- ative AI into students’ learning and establishing reasonable limits is highly beneficial, whereas prohibiting the use of generative AI tools would likely decrease student satisfaction and diminish the perceived quality of their studies.

Název v anglickém jazyce

Generative artificial intelligence expectations and experiences in management education: ChatGPT use and student satisfaction

Popis výsledku anglicky

Generative artificial intelligence (AI) has witnessed a major boom in recent years and is increasingly penetrating the higher education sector. This study focused on the use of ChatGPT by undergraduate management students. We developed a model called the “AI Student Satisfaction with Studies model” (AI 3S-model) to investigate how generative AI, specifically ChatGPT, affects student satisfaction with their management studies. Factors used in the model included AI-related student expectations, AI-related student job expectations, perceived quality of AI among students, and AI-related overall student satisfaction. An online questionnaire was administered to stu- dents from economics faculties at various universities in the Czech Republic. We deliberately focused on one specialized economics college and several large economics faculties. The sample comprised 231 respondents. To analyze the data, we applied covariance-based structural equation modelling using maximum likelihood esti- mation. Our findings indicate that two factors directly and positively affect overall student satisfaction with AI use: their perceived quality of studies and their expectations. Additionally, perceived quality acts as a significant mediator between student expectations and overall satisfaction, as well as between job expectations and overall satisfaction. Students believe that ChatGPT enhances their quality of education, which boosts their overall satisfaction. For management education programs, this means that finding ways to effectively integrate gener- ative AI into students’ learning and establishing reasonable limits is highly beneficial, whereas prohibiting the use of generative AI tools would likely decrease student satisfaction and diminish the perceived quality of their studies.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50200 - Economics and Business

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Innovation & Knowledge

ISSN

2530-7614

e-ISSN

2444-569X

Svazek periodika

10

Číslo periodika v rámci svazku

5

Stát vydavatele periodika

ES - Španělské království

Počet stran výsledku

14

Strana od-do

1-14

Kód UT WoS článku

001555781000002

EID výsledku v databázi Scopus

2-s2.0-105013678241