Advertisement and digital marketing in terms of Czech companies
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F18%3AN0000014" target="_blank" >RIV/04130081:_____/18:N0000014 - isvavai.cz</a>
Výsledek na webu
<a href="https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Advertisement and digital marketing in terms of Czech companies
Popis výsledku v původním jazyce
Advertisement is one of the oldest tools of marketing communication and its history and present still shows that it is a tool for marketers continues to be very important. However, even the advertisement has been changed through the ages. There are changes not only its content, but the major changes going through its technical processing, new technology to significantly expand the capabilities of that advertising on target markets can take advantage and uses it. The Internet has brought a significant impact on the content and form of advertising as well as the tools that use the Internet. The paper deals with the use of selected forms of advertising using the tools of digital marketing communication in the terms of the Czech Republic. The text is based on the broader marketing communication research, focusing in particular on small and medium-sized businesses in the Czech Republic.
Název v anglickém jazyce
Advertisement and digital marketing in terms of Czech companies
Popis výsledku anglicky
Advertisement is one of the oldest tools of marketing communication and its history and present still shows that it is a tool for marketers continues to be very important. However, even the advertisement has been changed through the ages. There are changes not only its content, but the major changes going through its technical processing, new technology to significantly expand the capabilities of that advertising on target markets can take advantage and uses it. The Internet has brought a significant impact on the content and form of advertising as well as the tools that use the Internet. The paper deals with the use of selected forms of advertising using the tools of digital marketing communication in the terms of the Czech Republic. The text is based on the broader marketing communication research, focusing in particular on small and medium-sized businesses in the Czech Republic.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
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Návaznosti
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Ostatní
Rok uplatnění
2018
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Marketing Identity. Digital Mirrors – part I.
ISBN
978-80-8105-985-8
ISSN
1339-5726
e-ISSN
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Počet stran výsledku
12
Strana od-do
186-197
Název nakladatele
Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava
Místo vydání
Trnava
Místo konání akce
Trnava
Datum konání akce
6. 11. 2018
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
000467818300018