Factors Determining the Choice of Pro-Ecological Products among Generation Z

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F24%3AN0000037" target="_blank" >RIV/04130081:_____/24:N0000037 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.mdpi.com/2071-1050/16/4/1560" target="_blank" >https://www.mdpi.com/2071-1050/16/4/1560</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/su16041560" target="_blank" >10.3390/su16041560</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Factors Determining the Choice of Pro-Ecological Products among Generation Z

Popis výsledku v původním jazyce

(1) Background: This article aims to present the factors influencing purchasing decisions by Generation Z respondents (from Poland, Slovakia, the Czech Republic, and Hungary) relating to pro-ecological products from the electrical machinery industry. Additionally, a model was created allowing us to determine whether the pro-environmental approach is associated with other purchase determinants identified in the factor analysis. (2) Methods: Verification of the objective was carried out using, i.a., a survey method, Delphi and factor analysis, econometric modeling, and the Kruskal–Wallis test. (3) Results: The most significant factors declared by respondents from Generation Z of the V4 countries influencing pro-quality and pro-environmental purchasing decisions from this industry were product price (3.959), previous personal experience with the product (3.959), expected product life (durability) (3.809), and individual customer needs (3.615). The least important determinants were the period for which the product was on the market (2.843) then, surprisingly, product packaging (2.902), and ecolabel (2.921). (4) Conclusions: Interpreting the resulting model, it can be concluded that as the assessment of knowledge and experience as well as the assessment of the brand and image increased, the assessment of the importance of pro-ecological factors also increased. Branding and image are more linked to environmental activities.

Název v anglickém jazyce

Factors Determining the Choice of Pro-Ecological Products among Generation Z

Popis výsledku anglicky

(1) Background: This article aims to present the factors influencing purchasing decisions by Generation Z respondents (from Poland, Slovakia, the Czech Republic, and Hungary) relating to pro-ecological products from the electrical machinery industry. Additionally, a model was created allowing us to determine whether the pro-environmental approach is associated with other purchase determinants identified in the factor analysis. (2) Methods: Verification of the objective was carried out using, i.a., a survey method, Delphi and factor analysis, econometric modeling, and the Kruskal–Wallis test. (3) Results: The most significant factors declared by respondents from Generation Z of the V4 countries influencing pro-quality and pro-environmental purchasing decisions from this industry were product price (3.959), previous personal experience with the product (3.959), expected product life (durability) (3.809), and individual customer needs (3.615). The least important determinants were the period for which the product was on the market (2.843) then, surprisingly, product packaging (2.902), and ecolabel (2.921). (4) Conclusions: Interpreting the resulting model, it can be concluded that as the assessment of knowledge and experience as well as the assessment of the brand and image increased, the assessment of the importance of pro-ecological factors also increased. Branding and image are more linked to environmental activities.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

SUSTAINABILITY

ISSN

2071-1050

e-ISSN

—

Svazek periodika

16

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CH - Švýcarská konfederace

Počet stran výsledku

19

Strana od-do

1-19

Kód UT WoS článku

001172693400001

EID výsledku v databázi Scopus

2-s2.0-85185890578