Czech family business brands as a tradition bearer

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F17%3A%230000228" target="_blank" >RIV/04274644:_____/17:#0000228 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Czech family business brands as a tradition bearer

Popis výsledku v původním jazyce

Czech family brands and the topic of family entrepreneurship appear more and more frequently before the eyes of both general and professional public on the page of Hospodářské noviny (Economic Journal) and Lidové noviny (People’s Journal), in the magazines Lobby, Moderní řízení (Modern Management), Trade News, on the television screens in the programme Cesty k úspěchu (Ways to Success) h osted by M arek V ašut, etc. The s cientific objective of this article is to examine the history and the presence of unique Czech brands of family business, and the range of interpretations to their names. The text was elaborated on the basis of general scientific methods, in particular using the comparison method for secondary data of publicly available / published research, case studies, primary quantitative research, deduction and generalization. The findings of this study confirmed the assumption that family businesses/farms that continue a family tradition, present the first and last name of their founders in the

Název v anglickém jazyce

Czech family business brands as a tradition bearer

Popis výsledku anglicky

Czech family brands and the topic of family entrepreneurship appear more and more frequently before the eyes of both general and professional public on the page of Hospodářské noviny (Economic Journal) and Lidové noviny (People’s Journal), in the magazines Lobby, Moderní řízení (Modern Management), Trade News, on the television screens in the programme Cesty k úspěchu (Ways to Success) h osted by M arek V ašut, etc. The s cientific objective of this article is to examine the history and the presence of unique Czech brands of family business, and the range of interpretations to their names. The text was elaborated on the basis of general scientific methods, in particular using the comparison method for secondary data of publicly available / published research, case studies, primary quantitative research, deduction and generalization. The findings of this study confirmed the assumption that family businesses/farms that continue a family tradition, present the first and last name of their founders in the

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MARKETING IDENTITY Brands we love – part I.

ISBN

9788081058400

ISSN

1339-5726

e-ISSN

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Počet stran výsledku

12

Strana od-do

235-246

Název nakladatele

University of Ss. Cyril and Methodius in Trnava

Místo vydání

Trnava

Místo konání akce

Congress Hall of the Slovak Academy of Science

Datum konání akce

1. 1. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000410451700023