Maximizers and Satisficers In Consumer Culture Changes

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F18%3A%230000385" target="_blank" >RIV/04274644:_____/18:#0000385 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Maximizers and Satisficers In Consumer Culture Changes

Popis výsledku v původním jazyce

Consumer culture in the era of late modernity undergoes dynamic changes of global significance. One of the key attributes of these changes constitutes an increasing supply of opportunities and quantitative volumes of different product options. This is characterized by an ambivalent character. On one hand, expansion of opportunities constitutes a desirable source of realization and emancipation of personal freedoms and independence, on the other hand, increasing demands on the ability to individually manage the consequences of one’s own decisions and to take responsibility for these decisions. We can see this ambivalence well with respect to an example of two different adaptive strategies of consumer choice - maximizers and satisficers. Maximizers likely achieve better objective outcomes of a selection than satisficers, but their subjective perception of these results is, according to empirical evidence, more affected by negative emotions. These and other findings should be used more extensively in the marketing practice of business strategies.

Název v anglickém jazyce

Maximizers and Satisficers In Consumer Culture Changes

Popis výsledku anglicky

Consumer culture in the era of late modernity undergoes dynamic changes of global significance. One of the key attributes of these changes constitutes an increasing supply of opportunities and quantitative volumes of different product options. This is characterized by an ambivalent character. On one hand, expansion of opportunities constitutes a desirable source of realization and emancipation of personal freedoms and independence, on the other hand, increasing demands on the ability to individually manage the consequences of one’s own decisions and to take responsibility for these decisions. We can see this ambivalence well with respect to an example of two different adaptive strategies of consumer choice - maximizers and satisficers. Maximizers likely achieve better objective outcomes of a selection than satisficers, but their subjective perception of these results is, according to empirical evidence, more affected by negative emotions. These and other findings should be used more extensively in the marketing practice of business strategies.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50100 - Psychology and cognitive sciences

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Communication Today

ISSN

1338-130X

e-ISSN

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Svazek periodika

9

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

17

Strana od-do

38-54

Kód UT WoS článku

000449002800003

EID výsledku v databázi Scopus

2-s2.0-85056571065