Consumer Culture and the Paradox of Choice in an Ambivalent Era of Emancipation of Individual Freedoms

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F24%3A%230001095" target="_blank" >RIV/04274644:_____/24:#0001095 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.igi-global.com/gateway/book/329167" target="_blank" >https://www.igi-global.com/gateway/book/329167</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.4018/979-8-3693-1594-1" target="_blank" >10.4018/979-8-3693-1594-1</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Consumer Culture and the Paradox of Choice in an Ambivalent Era of Emancipation of Individual Freedoms

Popis výsledku v původním jazyce

Consumer culture in modern societies is interpreted in sociological discourse as a culture that maximizes the freedom of consumer choice. This interpretation is based on the reality of an extension of variability of various classes, types, combinations, models, and modifications of products in the market environment, as well as the proliferation of the unconventional purchasing platforms of digital shopping. The emancipation of individual freedoms in the form of consumer choice is positively associated with the growth of material standards of living and the affluence of a society. At the same time, an ambivalent situation arises in the form of unintended consequences, whereby customers with increasing freedoms in the areas of consumer choice run into problems making decisions and the paradox of choice, all in a landscape that is becoming less clear and oversaturated with options and opportunities. Our goal is to contribute to a deeper understanding of the ambivalent character of contemporary consumer culture in the context of intensified individualization and external options for consumer choice. We also seek to propose a theoretical model of consumer mentalities that is more resistant to the negative effects of the paradox of choice. This model is based on the Epicurean consumption pattern of voluntary simplicity, reducing aspirations, and delayed gratification

Název v anglickém jazyce

Consumer Culture and the Paradox of Choice in an Ambivalent Era of Emancipation of Individual Freedoms

Popis výsledku anglicky

Consumer culture in modern societies is interpreted in sociological discourse as a culture that maximizes the freedom of consumer choice. This interpretation is based on the reality of an extension of variability of various classes, types, combinations, models, and modifications of products in the market environment, as well as the proliferation of the unconventional purchasing platforms of digital shopping. The emancipation of individual freedoms in the form of consumer choice is positively associated with the growth of material standards of living and the affluence of a society. At the same time, an ambivalent situation arises in the form of unintended consequences, whereby customers with increasing freedoms in the areas of consumer choice run into problems making decisions and the paradox of choice, all in a landscape that is becoming less clear and oversaturated with options and opportunities. Our goal is to contribute to a deeper understanding of the ambivalent character of contemporary consumer culture in the context of intensified individualization and external options for consumer choice. We also seek to propose a theoretical model of consumer mentalities that is more resistant to the negative effects of the paradox of choice. This model is based on the Epicurean consumption pattern of voluntary simplicity, reducing aspirations, and delayed gratification

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50400 - Sociology

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Navigating the Shifting Landscape of Consumer Behavior

ISBN

9798369315941

Počet stran výsledku

35

Strana od-do

51-85

Počet stran knihy

341

Název nakladatele

IGI Global Publishing

Místo vydání

Hershey, Pennsylvania, USA

Kód UT WoS kapitoly

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