Influencers on YouTube and Investment Advice: Thin Regulatory Ice and Potential Threat for First-Time Investors in Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F23%3A%230001077" target="_blank" >RIV/04274644:_____/23:#0001077 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.vsfs.cz/media/conference/fintrhy//ft_2023_sbornik.pdf" target="_blank" >https://www.vsfs.cz/media/conference/fintrhy//ft_2023_sbornik.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Influencers on YouTube and Investment Advice: Thin Regulatory Ice and Potential Threat for First-Time Investors in Czech Republic

Popis výsledku v původním jazyce

Members of demographic cohort known as Generation Z (born 1997‒2012) are now becoming potential first-time investors. It is also the first generation that is strongly related to the Internet use, as they can basically handle everything online. It is also valid for handling their investments. The goal of the paper is to indicate the potential activities of YouTube creators active in investment content in Czech Republic that might be non-compliant with current regulatory requirements and investigate the influence of YouTube content by first-time Generation Z investors. Paper has a character of exploratory research and utilizes qualitative research approach: document analysis of current regulatory requirements and written statements with 30 respondents. Results show that some activities of YouTube creators related to investment content might be considered as regulated activity requiring license. Moreover, YouTube and also TikTok were identified as the most influential sources for making investment decisions by respondents. As a recommendation, papers calls for deeper future research and cautions monitoring of online world by regulators to ensure that there is no misleading of investors.

Název v anglickém jazyce

Influencers on YouTube and Investment Advice: Thin Regulatory Ice and Potential Threat for First-Time Investors in Czech Republic

Popis výsledku anglicky

Members of demographic cohort known as Generation Z (born 1997‒2012) are now becoming potential first-time investors. It is also the first generation that is strongly related to the Internet use, as they can basically handle everything online. It is also valid for handling their investments. The goal of the paper is to indicate the potential activities of YouTube creators active in investment content in Czech Republic that might be non-compliant with current regulatory requirements and investigate the influence of YouTube content by first-time Generation Z investors. Paper has a character of exploratory research and utilizes qualitative research approach: document analysis of current regulatory requirements and written statements with 30 respondents. Results show that some activities of YouTube creators related to investment content might be considered as regulated activity requiring license. Moreover, YouTube and also TikTok were identified as the most influential sources for making investment decisions by respondents. As a recommendation, papers calls for deeper future research and cautions monitoring of online world by regulators to ensure that there is no misleading of investors.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50200 - Economics and Business

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Financial Markets 2023. The role of central banks in a high inflation environment

ISBN

9788074082696

ISSN

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e-ISSN

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Počet stran výsledku

15

Strana od-do

176-190

Název nakladatele

Vysoká škola finanční a správní, a.s.

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

1. 1. 2023

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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