HOW CORPORATE SOCIAL RESPONSIBILITY CAN CONTRIBUTE TO GROWTH STRATEGY

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25619161%3A_____%2F15%3A%230000191" target="_blank" >RIV/25619161:_____/15:#0000191 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.degruyter.com/view/j/kbo.2015.21.issue-3/issue-files/kbo.2015.21.issue-3.xml" target="_blank" >http://www.degruyter.com/view/j/kbo.2015.21.issue-3/issue-files/kbo.2015.21.issue-3.xml</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

HOW CORPORATE SOCIAL RESPONSIBILITY CAN CONTRIBUTE TO GROWTH STRATEGY

Popis výsledku v původním jazyce

The slow growth of the economy requires an adequate response, even from companies in the hotel industry. In order to achieve an increase in turnover, they can react with a change of strategy, or cost cutting. The use of corporate social responsibility has been identified as one potential strategy of growth. Corporate social strategy is based on three traditional crucial factors that include social, economic and ecological values. The authors of this contribution analyse the possibilities to achieve an outstanding reputation of a company in the field of corporate social responsibility in order to gain the support of the public and stakeholders. They refer to the fact that corporate social responsibility is one possible way to achieve long-term profitable growth in the field of the hotel industry, even in a complex economic development.

Název v anglickém jazyce

HOW CORPORATE SOCIAL RESPONSIBILITY CAN CONTRIBUTE TO GROWTH STRATEGY

Popis výsledku anglicky

The slow growth of the economy requires an adequate response, even from companies in the hotel industry. In order to achieve an increase in turnover, they can react with a change of strategy, or cost cutting. The use of corporate social responsibility has been identified as one potential strategy of growth. Corporate social strategy is based on three traditional crucial factors that include social, economic and ecological values. The authors of this contribution analyse the possibilities to achieve an outstanding reputation of a company in the field of corporate social responsibility in order to gain the support of the public and stakeholders. They refer to the fact that corporate social responsibility is one possible way to achieve long-term profitable growth in the field of the hotel industry, even in a complex economic development.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

The 21st International Conference The Knowledge-Based Organization, Conference Proceedings 1, Management and Military Sciences

ISBN

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ISSN

1843-6722

e-ISSN

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Počet stran výsledku

6

Strana od-do

166-171

Název nakladatele

"Nicolae Balcescu" Land Forces Academy Publishing House

Místo vydání

Sibiu

Místo konání akce

Sibiu

Datum konání akce

1. 1. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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