Policy of Life Chances and Policy of Life Styles under the Conditions of Consumer Culture

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26138077%3A_____%2F14%3A%230000702" target="_blank" >RIV/26138077:_____/14:#0000702 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Policy of Life Chances and Policy of Life Styles under the Conditions of Consumer Culture

Popis výsledku v původním jazyce

Consumer culture is considered a special type of material culture. We need to point out that the key feature of the consumer culture is the progressive transformation of the utility value of consumption objects and their symbolic significance and non-material representation shaping consumers´ identity, which serves as the sources of self-reflection, changes in life styles and social distinction. We will try to depict a few ambivalent situations anchored in the principles of the consumer culture, occurring in consumers´ strategies and practice of their life styles. We focus on the significance of the consumption as the universal value which should be attended by the largest possible consumer circles together with marketing communication, emancipating aspart of consumer opportunities of non-personal mass market of unified products. Simultaneously, we will try to stress the rebellious manifestations of individualized consumption refusing to accept the mainstream type of consumerism with

Název v anglickém jazyce

Policy of Life Chances and Policy of Life Styles under the Conditions of Consumer Culture

Popis výsledku anglicky

Consumer culture is considered a special type of material culture. We need to point out that the key feature of the consumer culture is the progressive transformation of the utility value of consumption objects and their symbolic significance and non-material representation shaping consumers´ identity, which serves as the sources of self-reflection, changes in life styles and social distinction. We will try to depict a few ambivalent situations anchored in the principles of the consumer culture, occurring in consumers´ strategies and practice of their life styles. We focus on the significance of the consumption as the universal value which should be attended by the largest possible consumer circles together with marketing communication, emancipating aspart of consumer opportunities of non-personal mass market of unified products. Simultaneously, we will try to stress the rebellious manifestations of individualized consumption refusing to accept the mainstream type of consumerism with

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AO - Sociologie, demografie

OECD FORD obor

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Projekt

<a href="/cs/project/GA13-23870S" target="_blank" >GA13-23870S: Proměny způsobu života a modernizační procesy v mikroregionu Hlučínsko</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

European Journal of Science and Theology

ISSN

1841-0464

e-ISSN

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Svazek periodika

11

Číslo periodika v rámci svazku

6

Stát vydavatele periodika

RO - Rumunsko

Počet stran výsledku

10

Strana od-do

111-120

Kód UT WoS článku

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EID výsledku v databázi Scopus

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