Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26441021%3A_____%2F19%3AN0000002" target="_blank" >RIV/26441021:_____/19:N0000002 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.springer.com/gp/book/9783030160982" target="_blank" >https://www.springer.com/gp/book/9783030160982</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-16099-9_10" target="_blank" >10.1007/978-3-030-16099-9_10</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z

Popis výsledku v původním jazyce

Destinations must understand the visitors’ attitude to their offer, the visitors’ requirements and preferences to compete in the tourism market. Marketing sports tourism requires sport and the destination to be cross-leveraged to optimize the quality of experiences of visitors. Taking into account the impact of young people, particularly those belonging into Generation Y and Z (Gen Y, Gen Z), on the sports tourism development in destinations, this study examines the preferences of these two segments in the Czech Republic. The study results from Gen Y and Gen Z respondents’ answer focusing on their perception of sports tourism including decision making, costs, the frequency of participation, and kind of sports. The results indicate significant differences between Gen Y and Gen Z behavior. The discussion addresses how the destinations can interpret the results of the study for destination marketing purposes to increase not only the visitation of Gen Y and Z but also their involvement in sports.

Název v anglickém jazyce

Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z

Popis výsledku anglicky

Destinations must understand the visitors’ attitude to their offer, the visitors’ requirements and preferences to compete in the tourism market. Marketing sports tourism requires sport and the destination to be cross-leveraged to optimize the quality of experiences of visitors. Taking into account the impact of young people, particularly those belonging into Generation Y and Z (Gen Y, Gen Z), on the sports tourism development in destinations, this study examines the preferences of these two segments in the Czech Republic. The study results from Gen Y and Gen Z respondents’ answer focusing on their perception of sports tourism including decision making, costs, the frequency of participation, and kind of sports. The results indicate significant differences between Gen Y and Gen Z behavior. The discussion addresses how the destinations can interpret the results of the study for destination marketing purposes to increase not only the visitation of Gen Y and Z but also their involvement in sports.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Strategic Innovative Marketing

ISBN

978-3-030-16098-2

ISSN

2198-7246

e-ISSN

—

Počet stran výsledku

6

Strana od-do

77-82

Název nakladatele

Springer International Publishing

Místo vydání

Cham

Místo konání akce

Pafos

Datum konání akce

1. 1. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—