Market Entry Strategy - The Lessons from Central and Eastern Europe

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F17%3AN0000033" target="_blank" >RIV/26482789:_____/17:N0000033 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Market Entry Strategy - The Lessons from Central and Eastern Europe

Popis výsledku v původním jazyce

The monograph focuses on market entry strategies in the global business environment. First chapter analyzes the process of companies´ internationalization, their role in global value-adding chains, new types of supplier-distributor relations, and the ways of managing flows of goods, services and money throughout the global interaction. The second chapter brings characteristics of the business environment in the Central and Eastern European countries, and compares doing business in the communist period and today. It analyses the impact of foreign trade policies on international trade and introduces the international organizations, economic integration groupings, and international agreements on raw materials, trade in services and protection of intellectual property. The third chapter gives a detailed overview of the methods and strategies of entry into international markets. It consists of three logical sections. The first describes the market entry in a production sector. The author explains contractual assurance of investment projects, foreign industrial facilities, technical and production engineering and mining of raw materials. He also explains how to conclude contracts on international production sharing, joint venturing and direct investing. The next part focuses on foreign market entries in the area of sales and distribution. The author describes the methods of direct exporting and importing, warehousing, setting up own subsidiaries and affiliates, creating the international holding companies, etc. In the last section, the author writes about foreign market entries in services. He describes the role of business agents, forwarding and logistics companies, financial institutions, and consulting and management service providers.

Název v anglickém jazyce

Market Entry Strategy - The Lessons from Central and Eastern Europe

Popis výsledku anglicky

The monograph focuses on market entry strategies in the global business environment. First chapter analyzes the process of companies´ internationalization, their role in global value-adding chains, new types of supplier-distributor relations, and the ways of managing flows of goods, services and money throughout the global interaction. The second chapter brings characteristics of the business environment in the Central and Eastern European countries, and compares doing business in the communist period and today. It analyses the impact of foreign trade policies on international trade and introduces the international organizations, economic integration groupings, and international agreements on raw materials, trade in services and protection of intellectual property. The third chapter gives a detailed overview of the methods and strategies of entry into international markets. It consists of three logical sections. The first describes the market entry in a production sector. The author explains contractual assurance of investment projects, foreign industrial facilities, technical and production engineering and mining of raw materials. He also explains how to conclude contracts on international production sharing, joint venturing and direct investing. The next part focuses on foreign market entries in the area of sales and distribution. The author describes the methods of direct exporting and importing, warehousing, setting up own subsidiaries and affiliates, creating the international holding companies, etc. In the last section, the author writes about foreign market entries in services. He describes the role of business agents, forwarding and logistics companies, financial institutions, and consulting and management service providers.

Druh

B - Odborná kniha

CEP obor

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OECD FORD obor

50201 - Economic Theory

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-80-7418-288-4

Počet stran knihy

116

Název nakladatele

KEY Publishing s.r.o., MUP Press

Místo vydání

Ostrava

Kód UT WoS knihy

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