The Willingness of Generation Z to Oficially Support CSR - A Central European Study.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F20%3AN0000042" target="_blank" >RIV/26482789:_____/20:N0000042 - isvavai.cz</a>

Výsledek na webu

<a href="https://sciendo.com/article/10.2478/danb-2020-0016" target="_blank" >https://sciendo.com/article/10.2478/danb-2020-0016</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/danb-2020-0016" target="_blank" >10.2478/danb-2020-0016</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Willingness of Generation Z to Oficially Support CSR - A Central European Study.

Popis výsledku v původním jazyce

Sustainability, with its three pillars, is projected into Corporate Social Responsibility (CSR) and their effectiveness and efficiency depend upon the operation of the multi-stakeholder model. Both the EU and the EU member states depone clearly that, via CSR, we can exit from the COVID-19 crises stronger and better. The feasibility of the CSR depends upon the eager support of all stakeholders, including consumers. Therefore, it is highly relevant to assess whether the new group of consumers, known as Generation Z, is open to financially support CSR, to what extent and why and/or under what conditions. These three research questions became the foundation of a survey of 179 college students paying for their tertiary study at a private university in Prague. The survey included both closed and open question, brought forth a highly revealing and surprisingly consistent message about the conditional and rather generous readiness of this new generation of consumers in Central Europe, and led to a set of recommendations. © 2020 Radka MacGregor Pelikánová et al., published by Sciendo 2020.

Název v anglickém jazyce

The Willingness of Generation Z to Oficially Support CSR - A Central European Study.

Popis výsledku anglicky

Sustainability, with its three pillars, is projected into Corporate Social Responsibility (CSR) and their effectiveness and efficiency depend upon the operation of the multi-stakeholder model. Both the EU and the EU member states depone clearly that, via CSR, we can exit from the COVID-19 crises stronger and better. The feasibility of the CSR depends upon the eager support of all stakeholders, including consumers. Therefore, it is highly relevant to assess whether the new group of consumers, known as Generation Z, is open to financially support CSR, to what extent and why and/or under what conditions. These three research questions became the foundation of a survey of 179 college students paying for their tertiary study at a private university in Prague. The survey included both closed and open question, brought forth a highly revealing and surprisingly consistent message about the conditional and rather generous readiness of this new generation of consumers in Central Europe, and led to a set of recommendations. © 2020 Radka MacGregor Pelikánová et al., published by Sciendo 2020.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50501 - Law

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

DANUBE: Law, Economics and Social Issues Review

ISSN

1804-8285

e-ISSN

—

Svazek periodika

11

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

DE - Spolková republika Německo

Počet stran výsledku

12

Strana od-do

271-282

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85099918658