Unconscious Consumption by Generation Z in the COVID-19 era - Responsible Heretics not Paying CSR Bonus?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F21%3A10152247" target="_blank" >RIV/26482789:_____/21:10152247 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.mdpi.com/1911-8074/14/8/390/htm" target="_blank" >https://www.mdpi.com/1911-8074/14/8/390/htm</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/jrfm14080390" target="_blank" >10.3390/jrfm14080390</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Unconscious Consumption by Generation Z in the COVID-19 era - Responsible Heretics not Paying CSR Bonus?

Popis výsledku v původním jazyce

The COVID-19 pandemic brought a myriad of challenges and opportunities and has influenced the modern concept of sustainability as projected into the Corporate Social Responsibility (CSR) and the underlying multi-stakeholder model. The new generation of consumers, Generation Z, has progressively increased its participation in the market and its shopping trends have been impacting the entire CSR scenery. However, little is known about their attitudes, consumption preferences and expectations. In Spring 2021, this induced a pioneering case study survey involving members of Generation Z, students from a private university in Prague, focusing on their (lack of) readiness to pay any &quot;CSR bonus&quot;. The principal research aim was to study and understand the rather surprising unwillingness of a solvent part of the new generation of consumers to support CSR during the COVID-19 era by paying at least a symbolic CSR bonus. A formal survey involving a questionnaire, replied to by 228 students, out of which 18 totally rejected the CSR bonus, was assessed via contingency tables. It was accompanied by a complementary questioning via an informal interview and glossing. This plethora of data was processed by meta-analysis and lead to an unexpected proposition: prima facie sustainability heretics denying to pay any CSR bonus can be conscious consumers and responsible and progressive supporters of the sustainability and CSR. Their rejection is a deontological cry in a desert for more transparency, trust and the rule of law

Název v anglickém jazyce

Unconscious Consumption by Generation Z in the COVID-19 era - Responsible Heretics not Paying CSR Bonus?

Popis výsledku anglicky

The COVID-19 pandemic brought a myriad of challenges and opportunities and has influenced the modern concept of sustainability as projected into the Corporate Social Responsibility (CSR) and the underlying multi-stakeholder model. The new generation of consumers, Generation Z, has progressively increased its participation in the market and its shopping trends have been impacting the entire CSR scenery. However, little is known about their attitudes, consumption preferences and expectations. In Spring 2021, this induced a pioneering case study survey involving members of Generation Z, students from a private university in Prague, focusing on their (lack of) readiness to pay any &quot;CSR bonus&quot;. The principal research aim was to study and understand the rather surprising unwillingness of a solvent part of the new generation of consumers to support CSR during the COVID-19 era by paying at least a symbolic CSR bonus. A formal survey involving a questionnaire, replied to by 228 students, out of which 18 totally rejected the CSR bonus, was assessed via contingency tables. It was accompanied by a complementary questioning via an informal interview and glossing. This plethora of data was processed by meta-analysis and lead to an unexpected proposition: prima facie sustainability heretics denying to pay any CSR bonus can be conscious consumers and responsible and progressive supporters of the sustainability and CSR. Their rejection is a deontological cry in a desert for more transparency, trust and the rule of law

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Risk and Financial Management

ISSN

1911-8074

e-ISSN

—

Svazek periodika

14

Číslo periodika v rámci svazku

8/2021

Stát vydavatele periodika

CH - Švýcarská konfederace

Počet stran výsledku

20

Strana od-do

1-19

Kód UT WoS článku

000689550500001

EID výsledku v databázi Scopus

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