Populism as a Communication Strategy: A Case Study of Freedom and Direct Democracy Party and Tomio Okamura

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F22%3A10152462" target="_blank" >RIV/26482789:_____/22:10152462 - isvavai.cz</a>

Výsledek na webu

<a href="https://communicationtoday.sk/wp-content/uploads/07_CHARVAT-et-al_CT-2-2022.pdf" target="_blank" >https://communicationtoday.sk/wp-content/uploads/07_CHARVAT-et-al_CT-2-2022.pdf</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Populism as a Communication Strategy: A Case Study of Freedom and Direct Democracy Party and Tomio Okamura

Popis výsledku v původním jazyce

Democratic systems face several challenges, many of which are based on current societal sentiments. Western societies may enjoy life in prosperity but many of their citizens are dissatisfied as they live in fear of the future. While the established political parties are unable to respond effectively, populist parties work effectively with fear. Thus, populism has been on the rise. Although populism appears in the communication of parties at both ends of the left-right axis, in most cases it is associated with the extreme right. A key element in the success of populist parties is their communication strategy while social media have become an ideal platform for populist political communication. The single-country case study focuses on Czech politics, in which this area was occupied by the Freedom and Direct Democracy Party, led by Tomio Okamura. The study analyses the political communication of the party and of Okamura, especially its content and form.

Název v anglickém jazyce

Populism as a Communication Strategy: A Case Study of Freedom and Direct Democracy Party and Tomio Okamura

Popis výsledku anglicky

Democratic systems face several challenges, many of which are based on current societal sentiments. Western societies may enjoy life in prosperity but many of their citizens are dissatisfied as they live in fear of the future. While the established political parties are unable to respond effectively, populist parties work effectively with fear. Thus, populism has been on the rise. Although populism appears in the communication of parties at both ends of the left-right axis, in most cases it is associated with the extreme right. A key element in the success of populist parties is their communication strategy while social media have become an ideal platform for populist political communication. The single-country case study focuses on Czech politics, in which this area was occupied by the Freedom and Direct Democracy Party, led by Tomio Okamura. The study analyses the political communication of the party and of Okamura, especially its content and form.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Communication Today

ISSN

1338-130X

e-ISSN

—

Svazek periodika

13

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

16

Strana od-do

106-121

Kód UT WoS článku

000933515600007

EID výsledku v databázi Scopus

—