APPLICATION OF ANCHORING EFFECT IN EMPLOYEE MANAGEMENT IN ENTERPRISES WITH 100+ EMPLOYEES

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26867184%3A_____%2F20%3AN0000007" target="_blank" >RIV/26867184:_____/20:N0000007 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

APPLICATION OF ANCHORING EFFECT IN EMPLOYEE MANAGEMENT IN ENTERPRISES WITH 100+ EMPLOYEES

Popis výsledku v původním jazyce

The paper focuses on behavioral management. Specifically, it focuses on anchoring effect, ie methods and tools for influencing and persuasion, that managers apply to manage their employees. Authors used the questionnaire to identify how much the anchoring effect is applied in enterprises with 100+ employees. The main goal of the paper is to find out how much the managers of enterprises with 100+ employees use the anchoring effect to anchor their employees. The second goal of the paper is to determine whether managers of Prague companies use anchoring effect more often than managers of Ostrava companies. Authors set three hypotheses in the beginning and the results confirm or reject them. The authors predicted that anchoring effect for influencing employees are used much more often than is assumed. The authors also predicted that managers of Prague companies use anchoring methods more often than managers of Ostrava companies. The degree of use of anchoring effect and the comparison of the use of anchoring effect between Prague and Ostrava are discussed.

Název v anglickém jazyce

APPLICATION OF ANCHORING EFFECT IN EMPLOYEE MANAGEMENT IN ENTERPRISES WITH 100+ EMPLOYEES

Popis výsledku anglicky

The paper focuses on behavioral management. Specifically, it focuses on anchoring effect, ie methods and tools for influencing and persuasion, that managers apply to manage their employees. Authors used the questionnaire to identify how much the anchoring effect is applied in enterprises with 100+ employees. The main goal of the paper is to find out how much the managers of enterprises with 100+ employees use the anchoring effect to anchor their employees. The second goal of the paper is to determine whether managers of Prague companies use anchoring effect more often than managers of Ostrava companies. Authors set three hypotheses in the beginning and the results confirm or reject them. The authors predicted that anchoring effect for influencing employees are used much more often than is assumed. The authors also predicted that managers of Prague companies use anchoring methods more often than managers of Ostrava companies. The degree of use of anchoring effect and the comparison of the use of anchoring effect between Prague and Ostrava are discussed.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Days of Science 2020

ISBN

9788074550843

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

12-17

Název nakladatele

Moravian Business College Olomouc, o.p.s.

Místo vydání

Olomouc

Místo konání akce

Olomouc

Datum konání akce

1. 1. 2020

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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