Application of the Anchoring Effect in Enterprises of the Olomouc Region

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26867184%3A_____%2F24%3AN0000006" target="_blank" >RIV/26867184:_____/24:N0000006 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Application of the Anchoring Effect in Enterprises of the Olomouc Region

Popis výsledku v původním jazyce

The paper deals with behavioural economics, behavioural management and the enterprises with 100+ employees. Specifically, it focuses on anchoring effect, ie methods and tools for influencing and persuasion that managers apply to manage their employees. This paper builds on the results of previous research and further develops these results. Author used the questionnaire to identify how much the anchoring effect is applied in enterprises with 100+ employees. The main goal of the paper is to find out how much the managers of enterprises with 100+ employees use the anchoring effect to anchor their employees. The second goal of the paper is to determine whether managers of Prague companies use anchoring effect more often than managers of Olomouc companies. Author set three hypotheses in the beginning and the results confirm or reject them. The author predicted that anchoring effect for influencing employees are used much more often than is assumed. The author also predicted that managers of Prague companies use anchoring methods more often than managers of Olomouc companies. The degree of use of anchoring effect and the comparison of the use of anchoring effect between Prague and Olomouc are discussed.

Název v anglickém jazyce

Application of the Anchoring Effect in Enterprises of the Olomouc Region

Popis výsledku anglicky

The paper deals with behavioural economics, behavioural management and the enterprises with 100+ employees. Specifically, it focuses on anchoring effect, ie methods and tools for influencing and persuasion that managers apply to manage their employees. This paper builds on the results of previous research and further develops these results. Author used the questionnaire to identify how much the anchoring effect is applied in enterprises with 100+ employees. The main goal of the paper is to find out how much the managers of enterprises with 100+ employees use the anchoring effect to anchor their employees. The second goal of the paper is to determine whether managers of Prague companies use anchoring effect more often than managers of Olomouc companies. Author set three hypotheses in the beginning and the results confirm or reject them. The author predicted that anchoring effect for influencing employees are used much more often than is assumed. The author also predicted that managers of Prague companies use anchoring methods more often than managers of Olomouc companies. The degree of use of anchoring effect and the comparison of the use of anchoring effect between Prague and Olomouc are discussed.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50103 - Cognitive sciences

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

46th EBES Conference Proceedings

ISBN

9786057173966

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

865-872

Název nakladatele

46th EBES Conference

Místo vydání

Rome

Místo konání akce

Rome

Datum konání akce

1. 1. 2024

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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