The Effectiveness of Personal Branding - Based onTthe Music Industry

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26867184%3A_____%2F21%3AN0000034" target="_blank" >RIV/26867184:_____/21:N0000034 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Effectiveness of Personal Branding - Based onTthe Music Industry

Popis výsledku v původním jazyce

The term personal branding was first used to describe the process of promoting once´s own brand in 1997 by T. Peters is an article entitled "The Brand called you". The autor writes it in thatregardless of wether we want it or not, whether we do it consciously and deliberately or accidentally - each of us is our own brand. Based on the conducted research and that presented results, it can be concluded that the evaluation of the artist´s image is more positive among people who have come into contact with the artist´s activity in social media than among other people, and the artist´s work is better recognized by people who have come into contact with the artist´ s activity in social media than amonq other people.

Název v anglickém jazyce

The Effectiveness of Personal Branding - Based onTthe Music Industry

Popis výsledku anglicky

The term personal branding was first used to describe the process of promoting once´s own brand in 1997 by T. Peters is an article entitled "The Brand called you". The autor writes it in thatregardless of wether we want it or not, whether we do it consciously and deliberately or accidentally - each of us is our own brand. Based on the conducted research and that presented results, it can be concluded that the evaluation of the artist´s image is more positive among people who have come into contact with the artist´s activity in social media than among other people, and the artist´s work is better recognized by people who have come into contact with the artist´ s activity in social media than amonq other people.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Trends in application of statistical methods for quality improvement

ISBN

9788022549158

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

14-19

Název nakladatele

Ekonomická univerzita v Bratislavě

Místo vydání

Bratislava, Slovensko

Místo konání akce

Bratislava, Slovensko

Datum konání akce

1. 1. 2021

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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