Qualitative study of social media use by small enterprises as illustrated on the Czech-German border

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13430%2F19%3A43894994" target="_blank" >RIV/44555601:13430/19:43894994 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/44555601:13510/19:43894994

Výsledek na webu

<a href="https://idimt.org/wp-content/uploads/2019/08/IDIMT-2019-proceedings.pdf" target="_blank" >https://idimt.org/wp-content/uploads/2019/08/IDIMT-2019-proceedings.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Qualitative study of social media use by small enterprises as illustrated on the Czech-German border

Popis výsledku v původním jazyce

The aim of this article is to present by a qualitative methods study how small businesses near the Czech-German border (Usti Region and Free State of Saxon) use social media and web pages to promote their products and services. A sample of twelve companies was selected based on search engine results. Then their Internet presence was evaluated according to chosen criteria. The findings are that there are differences between the use of social media on the Czech and German sides of the border. The presence on Facebook (number of posts, profile quality, etc.) is industry dependent. The best-kept pages were found in Ústí nad Labem, where all three evaluated Cafeterias had well-kept Facebook profiles, as well as Instagram accounts. Cafeteria companies were most active from all of the evaluated industries. Hairdressing companies had the best profiles in Zwickau, where all three companies posted more than 20 posts on average per one month and reacted to their customers.

Název v anglickém jazyce

Qualitative study of social media use by small enterprises as illustrated on the Czech-German border

Popis výsledku anglicky

The aim of this article is to present by a qualitative methods study how small businesses near the Czech-German border (Usti Region and Free State of Saxon) use social media and web pages to promote their products and services. A sample of twelve companies was selected based on search engine results. Then their Internet presence was evaluated according to chosen criteria. The findings are that there are differences between the use of social media on the Czech and German sides of the border. The presence on Facebook (number of posts, profile quality, etc.) is industry dependent. The best-kept pages were found in Ústí nad Labem, where all three evaluated Cafeterias had well-kept Facebook profiles, as well as Instagram accounts. Cafeteria companies were most active from all of the evaluated industries. Hairdressing companies had the best profiles in Zwickau, where all three companies posted more than 20 posts on average per one month and reacted to their customers.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

27th Interdisciplinary Information Management Talks: Innovation and Transformation in a Digital World, IDIMT 2019

ISBN

978-3-99062-590-3

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

259-266

Název nakladatele

Trauner Verlag Universitat

Místo vydání

Linz

Místo konání akce

Kutná Hora

Datum konání akce

4. 9. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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