New trends in CRM: Call-centers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F09%3A00005327" target="_blank" >RIV/44555601:13510/09:00005327 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

New trends in CRM: Call-centers

Popis výsledku v původním jazyce

Customer relationship management is a comprehensive business and marketing strategy. This paper aims to show the most efficient ways of this strategy implementation in small and medium sized businesses. There is stressed a decision making on the forms ofsales forces, especially between dealers in the real market and telephone operators in a call-center. This paper deals with advantages and possibilities of both above mentioned forms of sales forces and most of the arguments are based on own search andassistance in implementation. Due to lower operating costs of call-centre in comparison with market dealer there are suggestions how to strengthen the role of the call-centers. This article should help to encourage small businesses to use the call-centreto be more efficient and to be more competitive without investing and taking a risk.

Název v anglickém jazyce

New trends in CRM: Call-centers

Popis výsledku anglicky

Customer relationship management is a comprehensive business and marketing strategy. This paper aims to show the most efficient ways of this strategy implementation in small and medium sized businesses. There is stressed a decision making on the forms ofsales forces, especially between dealers in the real market and telephone operators in a call-center. This paper deals with advantages and possibilities of both above mentioned forms of sales forces and most of the arguments are based on own search andassistance in implementation. Due to lower operating costs of call-centre in comparison with market dealer there are suggestions how to strengthen the role of the call-centers. This article should help to encourage small businesses to use the call-centreto be more efficient and to be more competitive without investing and taking a risk.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

New Economic Challenges

ISBN

978-80-210-4815-7

ISSN

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e-ISSN

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Počet stran výsledku

5

Strana od-do

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Název nakladatele

Masarykova Univerzita

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

21. 1. 2009

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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