Partial Marketing Strategies and their Practical Utilization in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F13%3A43919262" target="_blank" >RIV/49777513:23510/13:43919262 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Partial Marketing Strategies and their Practical Utilization in the Czech Republic

Popis výsledku v původním jazyce

The key topic of this paper are the partial marketing strategies and their practical utilization in the Czech Republic. At this time of globalisation and common changes the environment plays more and more important role for strategic and marketing business management. The businesses are forced to fight for the customers and adjust to the ever-changing needs of the market. The paper is divided into several parts. Primarily, the key terms will be defined. The largest part will deal with marketing strategies. In this paper, the focus will be on using of partial marketing strategies, especially Ansoff Strategy, generic strategies by Porter, and market-share strategies by Kotler. Each of these groups of strategies will be explained on a particular example from business practice in the Czech Republic.

Název v anglickém jazyce

Partial Marketing Strategies and their Practical Utilization in the Czech Republic

Popis výsledku anglicky

The key topic of this paper are the partial marketing strategies and their practical utilization in the Czech Republic. At this time of globalisation and common changes the environment plays more and more important role for strategic and marketing business management. The businesses are forced to fight for the customers and adjust to the ever-changing needs of the market. The paper is divided into several parts. Primarily, the key terms will be defined. The largest part will deal with marketing strategies. In this paper, the focus will be on using of partial marketing strategies, especially Ansoff Strategy, generic strategies by Porter, and market-share strategies by Kotler. Each of these groups of strategies will be explained on a particular example from business practice in the Czech Republic.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Recent Researches in Applied Economics & Management. Business Administration and Financial Management - Volume 1

ISBN

978-960-474-323-0

ISSN

2227-460X

e-ISSN

—

Počet stran výsledku

6

Strana od-do

78-83

Název nakladatele

WSEAS Press

Místo vydání

Athens

Místo konání akce

Chania, Greece

Datum konání akce

27. 8. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—