Statistical Analysis of the marketing activities of the university

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F13%3A43885627" target="_blank" >RIV/44555601:13510/13:43885627 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Statistical Analysis of the marketing activities of the university

Popis výsledku v původním jazyce

Universities are not commercial organizations, yet there is a need to introduce different optimal marketing activities. The marketing concept is oriented towards the customer. The customer is the student in the case of a university. Marketing managementcan create competitive educational program and can speak by means of this program with their prospective students. Marketing surveys and concepts are more common abroad than in the Czech Republic. The article describes one survey conducted among students. The research is focused primarily on the catchment area for the selected economics faculty. The faculty is the main aim of this orientation in this region, which is among the regions in the Czech Republic, with the highest unemployment rate and low education levels at the same time. At first, they were approached by students who could be potential students and then they were contacted the current freshmen. The aim of the survey was to discover how to reach students and encourage them i

Název v anglickém jazyce

Statistical Analysis of the marketing activities of the university

Popis výsledku anglicky

Universities are not commercial organizations, yet there is a need to introduce different optimal marketing activities. The marketing concept is oriented towards the customer. The customer is the student in the case of a university. Marketing managementcan create competitive educational program and can speak by means of this program with their prospective students. Marketing surveys and concepts are more common abroad than in the Czech Republic. The article describes one survey conducted among students. The research is focused primarily on the catchment area for the selected economics faculty. The faculty is the main aim of this orientation in this region, which is among the regions in the Czech Republic, with the highest unemployment rate and low education levels at the same time. At first, they were approached by students who could be potential students and then they were contacted the current freshmen. The aim of the survey was to discover how to reach students and encourage them i

Druh

D - Stať ve sborníku

CEP obor

AM - Pedagogika a školství

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Efficiency and Responsibility in Education 2013

ISBN

978-80-213-2378-0

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

664-670

Název nakladatele

Česká zemědělská univerzita v Praze

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

6. 6. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000327802000088