Activities of Retail Units as an Element of Business Model Creation

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F23%3A43897879" target="_blank" >RIV/44555601:13510/23:43897879 - isvavai.cz</a>

Výsledek na webu

<a href="https://pjms.zim.pcz.pl/resources/html/article/details?id=611213" target="_blank" >https://pjms.zim.pcz.pl/resources/html/article/details?id=611213</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.17512/pjms.2023.27.1.08" target="_blank" >10.17512/pjms.2023.27.1.08</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Activities of Retail Units as an Element of Business Model Creation

Popis výsledku v původním jazyce

Changes in the social paradigm, technological and digital trends, as well as the negative impacts of the macro environment are also reflected in changes in retail business models, which are becoming a multi-channel means of value creation. The aim of the present paper is to identify and examine the implementation of selected retail activities as a value carrier for retail establishment model identification, and subsequent segmentation and profiling of retail establishments. The paper is supported by primary research on a sample of 246 retail outlet managers using inquiry (semi-structured interviews) in Bratislava. The collected data were processed using descriptive and inductive statistics as well as higher statistical methods (EFA, CA). The results suggest five key areas in business model design, namely supply chain; online or digital world; communication and price; geo-marketing and customer satisfaction. Based on the above factors, three homogeneous groups of retail outlets can be identified.

Název v anglickém jazyce

Activities of Retail Units as an Element of Business Model Creation

Popis výsledku anglicky

Changes in the social paradigm, technological and digital trends, as well as the negative impacts of the macro environment are also reflected in changes in retail business models, which are becoming a multi-channel means of value creation. The aim of the present paper is to identify and examine the implementation of selected retail activities as a value carrier for retail establishment model identification, and subsequent segmentation and profiling of retail establishments. The paper is supported by primary research on a sample of 246 retail outlet managers using inquiry (semi-structured interviews) in Bratislava. The collected data were processed using descriptive and inductive statistics as well as higher statistical methods (EFA, CA). The results suggest five key areas in business model design, namely supply chain; online or digital world; communication and price; geo-marketing and customer satisfaction. Based on the above factors, three homogeneous groups of retail outlets can be identified.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Polish Journal of Management Studies

ISSN

2081-7452

e-ISSN

2081-7452

Svazek periodika

27

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

15

Strana od-do

133-147

Kód UT WoS článku

001071275900003

EID výsledku v databázi Scopus

2-s2.0-85162818488