Image as an instrument of marketing communication of the university

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F09%3A%230000150" target="_blank" >RIV/46747885:24310/09:#0000150 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Image as an instrument of marketing communication of the university

Popis výsledku v původním jazyce

The article deals with the terms identity and image in connection with marketing management and university communication. At present when the information pressure on subjects of internal and external environment of a university is increasing and at the same time competitive environment in tertiary education is strengthening, school image in its communication is gaining more significance. Systematic work on the development of good relations with goal and interest groups of a university should become a part of university communication as intentional, planned and continuous activity related to the goals and a strategy of a school. A university image may become one of the decisive factors in the process of a potential students´ decision-making, makes otherschool clients be willing to cooperate with the school and enhances the loyalty of its employees.

Název v anglickém jazyce

Image as an instrument of marketing communication of the university

Popis výsledku anglicky

The article deals with the terms identity and image in connection with marketing management and university communication. At present when the information pressure on subjects of internal and external environment of a university is increasing and at the same time competitive environment in tertiary education is strengthening, school image in its communication is gaining more significance. Systematic work on the development of good relations with goal and interest groups of a university should become a part of university communication as intentional, planned and continuous activity related to the goals and a strategy of a school. A university image may become one of the decisive factors in the process of a potential students´ decision-making, makes otherschool clients be willing to cooperate with the school and enhances the loyalty of its employees.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 9th International Conference Liberec Economic Forum 2009

ISBN

9788073725235

ISSN

—

e-ISSN

—

Počet stran výsledku

9

Strana od-do

—

Název nakladatele

Technická univerzita v Liberci

Místo vydání

Liberec

Místo konání akce

Liberec

Datum konání akce

1. 1. 2009

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000272657000042