Measurement of Customer Knowledge Value

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Measurement of Customer Knowledge Value

Popis výsledku v původním jazyce

This paper aims at expressing the customer value, particularly tha value of his knowledge. There is a gap in this field because researchers usually express the overall Customer Lifetime Value and similar to Capital Asset Pricing model the result is finally discounted. The other parts of customers´ value are usually disregarded. Is the separate item "customers´ knowledge" such a marginal item that it does not need to be counted? It is important for the business not only to keep in mind the "konwledge potential" of each customer but also to be able to explore it. Issues such as their ability to motivate the customers to share their knowledge with the business, managerial skills and marketing strategy towards generating profit from the customers´ base arealso discussed in this contribution.

Název v anglickém jazyce

Measurement of Customer Knowledge Value

Popis výsledku anglicky

This paper aims at expressing the customer value, particularly tha value of his knowledge. There is a gap in this field because researchers usually express the overall Customer Lifetime Value and similar to Capital Asset Pricing model the result is finally discounted. The other parts of customers´ value are usually disregarded. Is the separate item "customers´ knowledge" such a marginal item that it does not need to be counted? It is important for the business not only to keep in mind the "konwledge potential" of each customer but also to be able to explore it. Issues such as their ability to motivate the customers to share their knowledge with the business, managerial skills and marketing strategy towards generating profit from the customers´ base arealso discussed in this contribution.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Knowledge Management 2011

ISBN

978-1-908272-10-2

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

982-987

Název nakladatele

Academic Publishing Limited

Místo vydání

Reading

Místo konání akce

Passau, Německo

Datum konání akce

1. 1. 2011

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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