Improvement of the Company Performance by Means of Successful Implementation of the Balanced Scorecard Model

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Improvement of the Company Performance by Means of Successful Implementation of the Balanced Scorecard Model

Popis výsledku v původním jazyce

Constant changes are characteristic for the contemporary economic environment where business entities realize their business intentions. This development of business environment brings a new insight into the evaluation of company success (performance). This article is dedicated to the measurement of company performance using the Balanced Scorecard methodology and its implementation and use by business entities in practice. Company performance evaluation on the basis of financial metrics is quite commonin practice and well justified without any doubts, however it does not allow for a clear analysis of casual relations and factors. This article also covers suggestions of metrics and measures for the evaluation of strategic goals as well as relations andlinkages amongst particular strategic goals on the basis of so called strategic map that is based on BSC implementation in the specific company. In the conclusion there are benefits and positive aspects experienced in the specific compan

Název v anglickém jazyce

Improvement of the Company Performance by Means of Successful Implementation of the Balanced Scorecard Model

Popis výsledku anglicky

Constant changes are characteristic for the contemporary economic environment where business entities realize their business intentions. This development of business environment brings a new insight into the evaluation of company success (performance). This article is dedicated to the measurement of company performance using the Balanced Scorecard methodology and its implementation and use by business entities in practice. Company performance evaluation on the basis of financial metrics is quite commonin practice and well justified without any doubts, however it does not allow for a clear analysis of casual relations and factors. This article also covers suggestions of metrics and measures for the evaluation of strategic goals as well as relations andlinkages amongst particular strategic goals on the basis of so called strategic map that is based on BSC implementation in the specific company. In the conclusion there are benefits and positive aspects experienced in the specific compan

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Finance and the Performance of Firms in Science, Education, and Practice

ISBN

978-80-7454-020-2

ISSN

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e-ISSN

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Počet stran výsledku

12

Strana od-do

204-215

Název nakladatele

Univerzita Tomáše Bati ve Zlíně

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

1. 1. 2011

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

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