Customers Attitudes Towards Online Shopping

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F12%3A%230001916" target="_blank" >RIV/46747885:24310/12:#0001916 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Customers Attitudes Towards Online Shopping

Popis výsledku v původním jazyce

The paper presents partial findings of the research focused on online shopping in the Czech Republic conducted by the Department of Marketing in 2012. It examines the relationship between customers (Internet users) and online shopping as well as the impact of their demographics (age and income in particular) on their perceptions and attitudes towards online shopping by applying multi-attribute model that has been used also in brand image studies. The research on online shoppers? perceptions and attitudes towards online shopping has shown that the perceptions and attitudes of respondents vary more by their age rather than income. While the attitudes of the examined income categories can be perceived as similar, the attitudes of the defined age categories showed some differences. The most positive attitudes were expressed by the middle-age online shoppers. The least positive attitudes towards online shopping were hold by the oldest age category of shoppers. This age category appreciates

Název v anglickém jazyce

Customers Attitudes Towards Online Shopping

Popis výsledku anglicky

The paper presents partial findings of the research focused on online shopping in the Czech Republic conducted by the Department of Marketing in 2012. It examines the relationship between customers (Internet users) and online shopping as well as the impact of their demographics (age and income in particular) on their perceptions and attitudes towards online shopping by applying multi-attribute model that has been used also in brand image studies. The research on online shoppers? perceptions and attitudes towards online shopping has shown that the perceptions and attitudes of respondents vary more by their age rather than income. While the attitudes of the examined income categories can be perceived as similar, the attitudes of the defined age categories showed some differences. The most positive attitudes were expressed by the middle-age online shoppers. The least positive attitudes towards online shopping were hold by the oldest age category of shoppers. This age category appreciates

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

ACC Journal

ISSN

1803-9782

e-ISSN

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Svazek periodika

18

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

9

Strana od-do

162-170

Kód UT WoS článku

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EID výsledku v databázi Scopus

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