How online-shopping affects on retailing shopper bahavior in Vietnam

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

How online-shopping affects on retailing shopper bahavior in Vietnam

Popis výsledku v původním jazyce

This research aims to investigate how online-shopping affects Vietnamese retailing shopper behavior in the 4.0 Technology revolution, based on the three aspects of Consumer behavior theory: Consumer Preference, Budget Constraint, and Consumer Choice. The Descriptive method and Frequency analysis with a questionnaire survey are utilized to examine the frequency, attitudes, beliefs, prejudices, preferences, opinions of respondents who do online-shopping at least once a month. Besides, site-observation is associated to assess the transformation status of retailers in Vietnam to adapt to the contemporary trend. It may be suggested that Online-shopping has influenced on Vietnamese shopper behavior in three ways: (i) Customer preference can be changed during considering what to be purchased due to various information and offers from many suppliers on the electronic platforms; (ii) Budget constraint seems not to be a barrier for shoppers because deferred-payment and a credit card are offered, and shoppers can control their budget better; (iii) thus, Consumer Choice is easier than ever due to online-shopping convenience and benefits. Moreover, it can be implied that Consumer behavior theories have changed due to the emergence of E-commerce with the great support of IT. This also leads to the introduction of “click-and-mortar” or “omnichannel” retail business models as an inevitable trend and the development of mobile shopping applications while the number of smartphone users in Vietnam increases rapidly.

Název v anglickém jazyce

How online-shopping affects on retailing shopper bahavior in Vietnam

Popis výsledku anglicky

This research aims to investigate how online-shopping affects Vietnamese retailing shopper behavior in the 4.0 Technology revolution, based on the three aspects of Consumer behavior theory: Consumer Preference, Budget Constraint, and Consumer Choice. The Descriptive method and Frequency analysis with a questionnaire survey are utilized to examine the frequency, attitudes, beliefs, prejudices, preferences, opinions of respondents who do online-shopping at least once a month. Besides, site-observation is associated to assess the transformation status of retailers in Vietnam to adapt to the contemporary trend. It may be suggested that Online-shopping has influenced on Vietnamese shopper behavior in three ways: (i) Customer preference can be changed during considering what to be purchased due to various information and offers from many suppliers on the electronic platforms; (ii) Budget constraint seems not to be a barrier for shoppers because deferred-payment and a credit card are offered, and shoppers can control their budget better; (iii) thus, Consumer Choice is easier than ever due to online-shopping convenience and benefits. Moreover, it can be implied that Consumer behavior theories have changed due to the emergence of E-commerce with the great support of IT. This also leads to the introduction of “click-and-mortar” or “omnichannel” retail business models as an inevitable trend and the development of mobile shopping applications while the number of smartphone users in Vietnam increases rapidly.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 2nd International Conference on Business, Economics and Finance

ISBN

978-604-965-469-5

ISSN

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e-ISSN

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Počet stran výsledku

30

Strana od-do

110-140

Název nakladatele

CAN THO UNIVERSITY

Místo vydání

Can Tho City

Místo konání akce

Can Tho City

Datum konání akce

18. 12. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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