Customers´online Shopping Attitudes in Relation to Their Online Shopping Experience

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F13%3A%230002060" target="_blank" >RIV/46747885:24310/13:#0002060 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Jazyk výsledku
angličtina
Název v původním jazyce
Customers´online Shopping Attitudes in Relation to Their Online Shopping Experience
Popis výsledku v původním jazyce
It was found that despite some identified differences in online shopping attribute evaluation and online shopping attribute importance analyzed by shoppers´ experience, their attitudes towards online shopping can be perceived as very similar and very positive. This represents a great potential for the growth of online shopping in the Czech market in terms of the number of shoppers and the amount of money spent by online shopping.
Název v anglickém jazyce
Customers´online Shopping Attitudes in Relation to Their Online Shopping Experience
Popis výsledku anglicky
It was found that despite some identified differences in online shopping attribute evaluation and online shopping attribute importance analyzed by shoppers´ experience, their attitudes towards online shopping can be perceived as very similar and very positive. This represents a great potential for the growth of online shopping in the Czech market in terms of the number of shoppers and the amount of money spent by online shopping.

Rok uplatnění
2013
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Podobné výsledky(10)