The Examination of Online Communication through World Wide Web: Case of Czech Lodging Facilities

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F14%3A00002231" target="_blank" >RIV/46747885:24310/14:00002231 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

The Examination of Online Communication through World Wide Web: Case of Czech Lodging Facilities

Popis výsledku v původním jazyce

In recent years the importance of Internet as new marketing communication media is still growing. Online marketing communication is however with this development becoming more difficult and it has created new complex problem. This complex of online marketing communication has to be explored. The Internet is proving to be very advantageous medium especially in business to customer sector. This transfer of traditional marketing to online media is naturally relating also to companies in lodging industry. This paper is describing results of research about online communication tools of lodging facilities different types. More precisely it informs about online communication with customers through the World Wide Web. There were 356 lodging facilities from North Bohemia region which were responding to online questionnaire. The aim of this paper is to partially isolate the problem of creation and administration of lodging facilities websites, prove the importance of this communication tool and

Název v anglickém jazyce

The Examination of Online Communication through World Wide Web: Case of Czech Lodging Facilities

Popis výsledku anglicky

In recent years the importance of Internet as new marketing communication media is still growing. Online marketing communication is however with this development becoming more difficult and it has created new complex problem. This complex of online marketing communication has to be explored. The Internet is proving to be very advantageous medium especially in business to customer sector. This transfer of traditional marketing to online media is naturally relating also to companies in lodging industry. This paper is describing results of research about online communication tools of lodging facilities different types. More precisely it informs about online communication with customers through the World Wide Web. There were 356 lodging facilities from North Bohemia region which were responding to online questionnaire. The aim of this paper is to partially isolate the problem of creation and administration of lodging facilities websites, prove the importance of this communication tool and

Druh

D - Stať ve sborníku

CEP obor

BD - Teorie informace

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation

ISBN

978-0-9860419-3-8

ISSN

—

e-ISSN

—

Počet stran výsledku

6

Strana od-do

1682-1687

Název nakladatele

International Business Information Management Association (IBIMA)

Místo vydání

Milano

Místo konání akce

Milan, Italy

Datum konání akce

1. 1. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—