Factors of Market Environment Affecting Retailing in the Period of Economic Crisis as Perceived by Clothing Retailers

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Factors of Market Environment Affecting Retailing in the Period of Economic Crisis as Perceived by Clothing Retailers

Popis výsledku v původním jazyce

The paper presents how Czech clothing retailers perceived influence of environmental changes associated with the economic crisis on their retail operations and businesses in 2007-2012. For this purpose, research investigating the relationship between retailers and their retail environment, consumers, competition, and sourcing in an attempt to estimate the impact of the mentioned factors on clothing retailing in the Czech Republic was conducted in 2014. There were more than 400 clothing retailers contacted in selected towns representing all five town population categories in different regions of the Czech Republic. Consumer income and social factors were considered to have the greatest impact on changes in clothing retailing followed by the mix of factors related to retail competition and consumers? needs, behaviour and store perception. Major factors influencing activities of clothing retailing in 2007-2012 identified by factor analysis were consumers, political and legislative environ

Název v anglickém jazyce

Factors of Market Environment Affecting Retailing in the Period of Economic Crisis as Perceived by Clothing Retailers

Popis výsledku anglicky

The paper presents how Czech clothing retailers perceived influence of environmental changes associated with the economic crisis on their retail operations and businesses in 2007-2012. For this purpose, research investigating the relationship between retailers and their retail environment, consumers, competition, and sourcing in an attempt to estimate the impact of the mentioned factors on clothing retailing in the Czech Republic was conducted in 2014. There were more than 400 clothing retailers contacted in selected towns representing all five town population categories in different regions of the Czech Republic. Consumer income and social factors were considered to have the greatest impact on changes in clothing retailing followed by the mix of factors related to retail competition and consumers? needs, behaviour and store perception. Major factors influencing activities of clothing retailing in 2007-2012 identified by factor analysis were consumers, political and legislative environ

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Liberec Economic Forum 2015

ISBN

978-80-7494-225-9

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

122-131

Název nakladatele

Technická univerzita v Liberci

Místo vydání

Liberec

Místo konání akce

Liberec

Datum konání akce

1. 1. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000365053000012