Impact of Competition on Retailing in the Period of Economic Crisis as Perceived by the Czech Clothing Retailers

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Impact of Competition on Retailing in the Period of Economic Crisis as Perceived by the Czech Clothing Retailers

Popis výsledku v původním jazyce

This paper attempts to explore perceptions of clothing retailers in the Czech Republic in relation to the impact of competition on retailing in the period of economic crisis. It presents the findings of the research conducted in 2014. The research was designed to investigate the impact of market environment on competition in clothing retailing in the Czech Republic at two levels: external (clothing retail managers' perceptions of competition and its impact on company performance) and internal (quantitative changes in company's turnover, if any). The first part of the study explores the impact of competition on company’s turnover. The second part examines the extent to which competition influenced performance of the Czech clothing retailers, the most frequent changes in competition and the most common competitive responses of clothing retailers to changes in the competitive market.

Název v anglickém jazyce

Impact of Competition on Retailing in the Period of Economic Crisis as Perceived by the Czech Clothing Retailers

Popis výsledku anglicky

This paper attempts to explore perceptions of clothing retailers in the Czech Republic in relation to the impact of competition on retailing in the period of economic crisis. It presents the findings of the research conducted in 2014. The research was designed to investigate the impact of market environment on competition in clothing retailing in the Czech Republic at two levels: external (clothing retail managers' perceptions of competition and its impact on company performance) and internal (quantitative changes in company's turnover, if any). The first part of the study explores the impact of competition on company’s turnover. The second part examines the extent to which competition influenced performance of the Czech clothing retailers, the most frequent changes in competition and the most common competitive responses of clothing retailers to changes in the competitive market.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50603 - Organisation theory

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 7th International Scientific Conference Finance and Performance of Firms in Science, Education and Practise

ISBN

978-80-7454-482-8

ISSN

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e-ISSN

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Počet stran výsledku

15

Strana od-do

1296-1310

Název nakladatele

Univerzita Tomáše Bati ve Zlíně

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

1. 1. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000374107300104