Specification and development of highly integrated trading companies in the Czech Republic and within the European Union market

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00000906" target="_blank" >RIV/46747885:24310/16:00000906 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.5593/sgemsocial2016B24" target="_blank" >http://dx.doi.org/10.5593/sgemsocial2016B24</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5593/sgemsocial2016B24" target="_blank" >10.5593/sgemsocial2016B24</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Specification and development of highly integrated trading companies in the Czech Republic and within the European Union market

Popis výsledku v původním jazyce

This paper deals with current status and development of retail chain companies in the Czech Republic and within the European Union. The research was aimed at studying the dependence of retail activity on local and international market, diversity of innovative activities of retail chains among the EU member states and to identify the qualities to increase the market share. From the research results can be seen that low price discounters and traditional supermarket corporations dominate the retail market and the size of retail chain is not directly proportional to the size of the market share. Some retailers already exist for several decades but there are newly coming retailers to the local markets which are effectively competing against these reputable brands. Total revenues, number of stores and number of employees are compared in five year period to show the evolution since 2010. Chains generally are not focused purely on retail activity; therefore the basis of retail chain strategy should be to determine the conceptual, territorial and assortment framework of the activities. The main factors of innovation performance of retail chains are the financial and informational resources, the openness towards customer needs and their own approach to the innovation.

Název v anglickém jazyce

Specification and development of highly integrated trading companies in the Czech Republic and within the European Union market

Popis výsledku anglicky

This paper deals with current status and development of retail chain companies in the Czech Republic and within the European Union. The research was aimed at studying the dependence of retail activity on local and international market, diversity of innovative activities of retail chains among the EU member states and to identify the qualities to increase the market share. From the research results can be seen that low price discounters and traditional supermarket corporations dominate the retail market and the size of retail chain is not directly proportional to the size of the market share. Some retailers already exist for several decades but there are newly coming retailers to the local markets which are effectively competing against these reputable brands. Total revenues, number of stores and number of employees are compared in five year period to show the evolution since 2010. Chains generally are not focused purely on retail activity; therefore the basis of retail chain strategy should be to determine the conceptual, territorial and assortment framework of the activities. The main factors of innovation performance of retail chains are the financial and informational resources, the openness towards customer needs and their own approach to the innovation.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

R - Projekt Ramcoveho programu EK

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 3rd International Multidisciplinary Scientific Conference On Social Sciences & Arts SGEM 2016

ISBN

978-619-7105-75-9

ISSN

2367-5659

e-ISSN

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Počet stran výsledku

8

Strana od-do

609-616

Název nakladatele

STEF92 Technology Ltd

Místo vydání

Sofia

Místo konání akce

Albena

Datum konání akce

1. 1. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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