Using of Social Media in Recruitment: a Case of Small And Medium Sized Enterprises in Europe

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Using of Social Media in Recruitment: a Case of Small And Medium Sized Enterprises in Europe

Popis výsledku v původním jazyce

Nowadays, using of social media such as LinkedIn or Facebook has given SMEs a cost-effective way of interacting with and identifying potential employees. Previous research confirmed that HR specialist and job seekers more and more often use social media to assist them in their job searches. Human resource management in general was identified as specific in small and medium sized companies comparing to large companies. The paper aims to introduce using of social media in HR processes, mainly in recruitment from perspective of small and medium sized enterprises. In the first part it provides a literature overview on this topic as well as inform about results of previous studies introducing this topic. It analyses possi-bilities and advantages and disadvantages of using of social media for recruitment in SMEs in con-nection with the current situation in the labour market in Europe. Second part of the paper brings selected primary data and first results of a survey carried out between Czech SMEs, mainly in the Liberec region. It confirms some barriers and deficient use of social media in HR processes and pro-poses future perspective and their potential for support of companies’ brand value. On the other hand Big businesses and executive recruiters are turning to social media in droves as a method of finding qualified job candidates. However it also confirms the social media become more and more important in the Czech companies not only for recruitment, but also for other important communication forms inside and outside companies.

Název v anglickém jazyce

Using of Social Media in Recruitment: a Case of Small And Medium Sized Enterprises in Europe

Popis výsledku anglicky

Nowadays, using of social media such as LinkedIn or Facebook has given SMEs a cost-effective way of interacting with and identifying potential employees. Previous research confirmed that HR specialist and job seekers more and more often use social media to assist them in their job searches. Human resource management in general was identified as specific in small and medium sized companies comparing to large companies. The paper aims to introduce using of social media in HR processes, mainly in recruitment from perspective of small and medium sized enterprises. In the first part it provides a literature overview on this topic as well as inform about results of previous studies introducing this topic. It analyses possi-bilities and advantages and disadvantages of using of social media for recruitment in SMEs in con-nection with the current situation in the labour market in Europe. Second part of the paper brings selected primary data and first results of a survey carried out between Czech SMEs, mainly in the Liberec region. It confirms some barriers and deficient use of social media in HR processes and pro-poses future perspective and their potential for support of companies’ brand value. On the other hand Big businesses and executive recruiters are turning to social media in droves as a method of finding qualified job candidates. However it also confirms the social media become more and more important in the Czech companies not only for recruitment, but also for other important communication forms inside and outside companies.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

O - Projekt operacniho programu

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the International Conference on Liberec Informatics Forum

ISBN

978-80-7494-432-1

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

62-72

Název nakladatele

Technická univerzita v Liberci

Místo vydání

Liberec

Místo konání akce

Liberec

Datum konání akce

1. 1. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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